Senior Manager-Regional Sales- TMA (Gujarat)-Sales, Marketing & Customer Care-TMPV
Tata Motors
Date: 2 days ago
City: Ahmedabad, Gujarat
Contract type: Full time
Purpose of the Role
The position will be responsible to increase the new car retails through exchange , improvise the re sale value of TML products & drive pre owned cars business in order to ensure profitability of channel partners , generate revenue for TML & build strong brand value in pre-owned car market Within overall strategic framework of TML PVBU.
Job Responsibility
Drive Retail of New Cars through Exchange conversions
Plan and execute exchange activities in co-ordination with sales team.
Conduct deal fail analysis and drive improvement in the conversion ratio for evaluations
Execute win-back strategy.
Monitor Refurbishment as per Evaluation and Certification of Cars for Warranty.
Assist Price Grid Development of new Gen Products
Execute & implement various initiatives along with relevant stakeholders to enhance resale value (RV) of TML products.
Resolution of customer complaints.
Capture consumer and market insights on pre-owned car business and communication to relevant stakeholders
Implement Digital Strategy and initiatives to promote digital sales
Ensure Proper Inventory management as per norms to drive increase in dealer profitability
Timely Evaluation of Media Allocated cars for liquidation at best prices
Monitor and analyse model/product wise Sales for improving per car penetration
Driving Sales orders from dealers as per monthly schemes and plans
Handling customer complaints and redressal through warehouse
Driving Dealer Manpower recruitment as per business requirements
Business Reviews and Training/certification of dealerships as per business requirement
Monthly capturing of competition and market information to support business strategy
Proper Explanation of monthly schemes to dealer manpower
Ensure Exchange/TMA and Accessories Business policies are implemented at dealers
Verification of Exchange Claims as per policy
Ensure compliance of CRM business process
Stakeholder Profiles & Nature of Interactions
Internal
Sales Team
Progress & Scheme communication, Dealer issues from sales team.
Corporate & Fleet
Market specific activities/ special schemes, Customized requirement on resale & buyback
Emerging Market
Rural Market specific activities/special schemes, Customized requirement on resale & buyback
Service Marketing Team
Order placement & follow up
External
Channel partners
Market information, schemes ,targets, training & Claim settlement.
Customers
Complaint resolution and scheme promotions
Desired Candidate Profile
The position will be responsible to increase the new car retails through exchange , improvise the re sale value of TML products & drive pre owned cars business in order to ensure profitability of channel partners , generate revenue for TML & build strong brand value in pre-owned car market Within overall strategic framework of TML PVBU.
Job Responsibility
- Exchange Business:
Drive Retail of New Cars through Exchange conversions
Plan and execute exchange activities in co-ordination with sales team.
Conduct deal fail analysis and drive improvement in the conversion ratio for evaluations
Execute win-back strategy.
- TATA Motors Assured (Certified) Cars & Resale Value Management:
Monitor Refurbishment as per Evaluation and Certification of Cars for Warranty.
Assist Price Grid Development of new Gen Products
Execute & implement various initiatives along with relevant stakeholders to enhance resale value (RV) of TML products.
Resolution of customer complaints.
Capture consumer and market insights on pre-owned car business and communication to relevant stakeholders
- Used Car Sales:
Implement Digital Strategy and initiatives to promote digital sales
Ensure Proper Inventory management as per norms to drive increase in dealer profitability
Timely Evaluation of Media Allocated cars for liquidation at best prices
- Accessories Business:
Monitor and analyse model/product wise Sales for improving per car penetration
Driving Sales orders from dealers as per monthly schemes and plans
Handling customer complaints and redressal through warehouse
- Business Capability & Process Enablement for TMA & Accessories Business:
Driving Dealer Manpower recruitment as per business requirements
Business Reviews and Training/certification of dealerships as per business requirement
Monthly capturing of competition and market information to support business strategy
Proper Explanation of monthly schemes to dealer manpower
Ensure Exchange/TMA and Accessories Business policies are implemented at dealers
Verification of Exchange Claims as per policy
Ensure compliance of CRM business process
Stakeholder Profiles & Nature of Interactions
Internal
Sales Team
Progress & Scheme communication, Dealer issues from sales team.
Corporate & Fleet
Market specific activities/ special schemes, Customized requirement on resale & buyback
Emerging Market
Rural Market specific activities/special schemes, Customized requirement on resale & buyback
Service Marketing Team
Order placement & follow up
External
Channel partners
Market information, schemes ,targets, training & Claim settlement.
Customers
Complaint resolution and scheme promotions
Desired Candidate Profile
- Education Post Graduate in Sales & Marketing
- Relevant Experience :3 - 6 Years (preferable from pre owned car business)
- Strong Direct Sales Experience in Automobile, FMCD etc industries.
- Understanding of the Sales Support Cycle
- Ability to engage with customers and strive for desired outcome
- High on self-initiative and drive
- Effective communicator – verbal and written
- Interpersonal Skills
- Networking Skills
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