SENIOR MANAGER – PUBLIC RELATIONS AND BRAND POSITIONING

• Full Time
• Delhi
• Posted 3 weeks ago
  
  

Website Breakthough Trust

Breakthrough is looking for a Senior Manager – Public Relations and Brand positioning who will work both with the Chief of Communications and Strategic partnerships and Head of Positioning- handling PR, brand positioning and collaborations for the organisation. The role will be an intersection of strategy and operations. The Senior Manager- PR and Brand Positioning will be part of the team responsible for establishing and positioning Breakthrough as a thought leader in and outside the sector and building the brand visibility of the organisation. The direct reporting will be to the Head of Positioning, the role will however require strategic engagement with the Chief of Communications and Strategic Partnerships.

Key Responsibilities

The specific job responsibilities will include:

Public Relations

• Drive the PR strategy for the organisation and build on existing plans to push the organisational goal
• Plan and source material for media releases from within the organisation
• Collaborate with various teams and source information for pushing the public relation goals of the organisation
• Hold all PR related communication and external relationships
• Build networks, partnerships and develop media relationships with media houses, media platforms and journalists on behalf of the organisation
• Write press releases and prepare information for media
• Write and vet all external PR communication on behalf of the organisation and ensure that key messages and communication guidelines are adhered to
• Plan and execute media events for the organisation
• Create content on a regular and sustained basis for the PR agency to disseminate
• Work with the PR agency to develop a yearly PR calendar and ensure that the activities are executed and delivered as per planned timeline for optimum impact
  
  

Brand Positioning

• Design brand communication strategies and use the right media to communicate them
• Develop brand growth through the right strategies and plans for brand reputation monitoring
• Research and build brand collaborations in alignment with the organizational goals and issues
• Identify brand promotion opportunities and leverage them for spreading awareness about the organisation’s work
• Drive and build the brand visibility through a target and goal oriented approach, measuring ROI and evaluating progress periodically
  
  

In addition, a component of the role will include maintaining and tracking allocated budgets, being part of yearly organization planning activities and adhering to committed timelines.

Skills, Competencies & Experience Required

• Prior experience working in a Public Relations and a Brand Manager role is preferred
• Must possess excellent written and verbal communication skills
• Ability to operationalize strategy, excellent planning and organisation skills
• Strong networking and presentation skills
• Compelling research and Analytical skills
• Complete and in-depth understanding of media needs and media relationships
• Accurate with strong attention to detail
• Understanding of communication strategy and ability to translate key messages into content
• In-depth understanding of brand and marketing trends, strategies and tactics
• 10-12 years of relevant experience
  
  

About Breakthrough

Breakthrough was founded in 1999 with the mission of using arts and culture to transform the gender norms that perpetuate violence and discrimination against women and girls. We did this by bringing these issues, thus far perceived as private, into mainstream conversations and inspiring people to take action for change. The usage of multimedia, art, and culture helped us connect with large audiences to enable behaviour change in them.

Breakthrough makes gender-based violence unacceptable by transforming the culture that permits violence, particularly violence and discrimination against women and girls. We work with nearly 1.5 million adolescents in schools and communities to mould gender norms and beliefs before they solidify into behaviour.

As we build their capacity by fostering aspiration, leadership, agency and negotiation skills, we enable a generational shift towards a gender-equal culture. When gender norms change, everything for the girl changes. Our work in communities are contributing to the steady rise in the age of marriage and the number of girls who stay in school.

Our mission is led by young people aged 11 to 25. As they rise against gender-based violence, we also support them with media tools that shape public narratives and inspire people to build a world of equality, dignity and justice.

Breakthrough’s Culture

Employees at Breakthrough are expected to work in line with organisational values of Dignity, Integrity and Equity.

Breakthrough is an equal opportunity employer. We consider applicants for all positions without regard to race, colour, caste, religion, creed, gender, age, disability, economic status, marital status, veteran status, sexual orientation, or any other legally protected status. We prefer people from marginalised communities, women and other genders. Our policies and procedures reflect our commitment towards child safeguarding.

Breakthrough is committed to the well-being of its employees and understands an individual’s mental health can impact their ability to work. Breakthrough recognizes taking steps to improve mental health and wellbeing of the employees is essential. We are committed to fostering an environment that promotes employee wellbeing. We recognize that well-being is not just the absence of illness, but the presence of factors that support a fulfilling life.

To know more about Breakthrough, please visit – www.inbreakthrough.org

Eligible candidates interested in this position may apply through the following link: https://www.btconnect.org.in/Applicant/CreateJobApplicant

You can also submit your resume by email to [email protected]

To apply for this job email your details to [email protected]