Senior Manager - Performance Marketing

Job Description

Business: Piramal Consumer Healthcare

Department: Business Analytics

Location: Kurla

Travel: Low

Job Overview

This position is responsible for building and implementing solutions to drive the performance

marketing analytics initiates for the Ecommerce vertical of the business

Must have Excel experience Good to have Python experience

Key Stakeholders: Internal

Sales, Operations & Ecommerce Teams

Key Stakeholders: External

External Agencies

Reporting Structure

Sr.GM Ecommerce & Business Analytics

Experience

• 3+ yrs of Analytics Tools MS Excel, Good to have Python
• Understanding of SEM and SEO strategies and practices
• Understanding of PPC campaigns
• Exploratory Data Analysis Data Preparation, Data Exploration, and Data Visualization.
• Descriptive , Diagnostic and Prescriptive Analytics
  
  

Competencies

• Must have excel knowledge, good to have Python knowledge
• He/she will interact and at times work with external partners in the industry to ensure that they remain abreast with the knowledge in ecommerce space
• In depth understanding of SEO, SEM PPC campaigns
• Good to have prior knowledge of ecommerce marketplace advertising set up
• Excellent written and verbal communication skills
• Strong understanding of the interplay between technology, business data
• Excellent knowledge of Pharma/Consumer goods domain to identify opportunities
  
  

Qualifications

Master’s in Economics, Statistics, Computer Sciences, Mathematics, Operational Research or any

quantitative domain with MBA degree preferred, Engineering Pass out

About Us

In the three decades of its existence, Piramal Group has pursued a twin strategy of both organic and inorganic growth.

Driven by its core values, Piramal Group steadfastly pursues inclusive growth, while adhering to ethical and values-driven practices.

Equal employment opportunity

Piramal Group is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, ethnicity, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetics, or other applicable legally protected characteristics.

We base our employment decisions on merit considering qualifications, skills, performance, and achievements. We endeavor to ensure that all applicants and employees receive equal opportunity in personnel matters, including recruitment, selection, training, placement, promotion, demotion, compensation and benefits, transfers, terminations, and working conditions, including reasonable accommodation for qualified individuals with disabilities as well as individuals with needs related to their religious observance or practice.

About The Team

Piramal Consumer Products Division is a leading consumer care business division for Piramal Pharma Limited. Piramal CPD has strived for customer-centricity and solving routine disrupting problems. since 2009. As part of the over 38-year-old Piramal Group, we are proud to have a rich legacy founded on the values of Knowledge, Action, Care, and Impact, which are evident in how we operate as an organization. We live by our mission statement of "Doing Well and Doing Good." Piramal Consumer Products Division has touched the lives of over 7 crore Indians. Piramal CPD meets the needs of consumers in a variety of sectors, including Skin Care, Digestives, Women's Intimate Range, Kids Wellbeing & Baby Care, Pain Management, Oral Care, Gut Health, Respiratory Solutions, Multivitamins, and Food Supplements. We now have one of the largest distribution networks in the consumer healthcare industry, with 1500+ towns, 2.8 lac+ outlets, 12000+ organized retail outlets, E-commerce, and a 1200+ strong field force. Piramal CPD is one of the fastest growing businesses of Piramal Group. Our most popular brands are ranked first or second in their respective market segments. The company has consistently grown at a CAGR of 20%+ and ended FY 2021 with a top-line value of Rs.690 Cr. Our goal is to be the market leader in the Indian OTC market. Our talented team is at the heart of it all. We take great pride in creating a workplace that caters to each and every individual's career needs. We go to great lengths to ensure that everyone on our teams is valued and recognized.