Senior Manager International Marketing - Emerging Markets

Hetero


Date: 7 hours ago
City: Hyderabad, Telangana
Contract type: Full time
Job Description:

Key Responsibilities:

  • Brand Leadership & Strategic Influence:
  • Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
  • Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
  • Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.
  • Market & Competitive Intelligence:
  • Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
  • Provide strategic recommendations to affiliates and leadership based on data-driven insights.
  • Product Launches & Lifecycle Management:
  • Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
  • Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
  • Support local affiliates in implementing best practices for product lifecycle management.
  • Stakeholder Engagement & Cross-Functional Collaboration:
  • Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
  • Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
  • Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
  • Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.
  • Performance Monitoring & Best Practice Sharing:
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
  • Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.

Additional Skills:

  • Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership.
  • Expertise in brand strategy development and execution in the field of Critical Care (anti-infective, anti-fungal, immunosuppressants), Hepatitis and HIV.
  • Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.
  • Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.
  • Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory).

This is an individual contributor role, requiring the ability to influence and guide affiliate marketing teams and senior leadership in countries. The role does not directly manage country-level planning and execution but provides strategic direction to ensure alignment with regional and emerging market priorities.

  • Education:
  • Undergraduate or Master’s degree in Life Sciences, Pharmacy, Marketing, or Business Administration.
  • Experience:
  • At least 10+ years of experience in the Pharmaceutical Industry, with a minimum of 7-8 years in marketing.
  • International marketing experience is desirable, particularly in brand strategy, new launches, and cross-market collaboration.

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