Senior Manager International Marketing - Emerging Markets
Hetero
Date: 2 weeks ago
City: Hyderabad, Telangana
Contract type: Full time
Job Description:
Key Responsibilities:
Key Responsibilities:
- Brand Leadership & Strategic Influence:
- Independently lead brand and portfolio strategy development, ensuring strong positioning and differentiation in key markets.
- Guide and influence affiliate marketing teams and senior leadership, who in turn drive country-level planning and execution.
- Act as a regional brand custodian, ensuring consistent messaging and brand identity across markets.
- Market & Competitive Intelligence:
- Conduct in-depth analysis of market trends, competitive landscape, and customer insights to refine brand strategies.
- Provide strategic recommendations to affiliates and leadership based on data-driven insights.
- Product Launches & Lifecycle Management:
- Lead regional launch planning and develop strategic frameworks for new product introductions, market penetration and growth
- Collaborate with emerging market, regional and country regulatory, medical affairs, and sales teams to ensure in-time launch and effective go-to-market strategies.
- Support local affiliates in implementing best practices for product lifecycle management.
- Stakeholder Engagement & Cross-Functional Collaboration:
- Act as a strategic advisor to senior leadership, providing insights on brand growth opportunities and challenges.
- Work closely with regional and emerging functions (Medical, Market Access, Commercial Excellence, Regulatory) to align marketing initiatives.
- Partner with affiliate marketing teams to ensure effective adaptation of regional strategies to local market needs including including Promo material development, managing conferences, meetings, scientific symposia, and CMEs.
- Engage with KOLs, healthcare professionals, and stakeholders to drive product advocacy.
- Performance Monitoring & Best Practice Sharing:
- Define and track key performance indicators (KPIs) to measure the success of marketing initiatives.
- Identify best practices from high-performing markets and facilitate knowledge-sharing across affiliates.
- Strong ability to work independently, yet effectively influence and guide affiliate marketing teams and senior leadership.
- Expertise in brand strategy development and execution in the field of Critical Care (anti-infective, anti-fungal, immunosuppressants), Hepatitis and HIV.
- Strong analytical and strategic thinking capabilities to interpret complex market data and provide actionable recommendations.
- Excellent communication, storytelling, and stakeholder engagement skills to align and inspire cross-functional teams.
- Understanding of Southeast Asian pharmaceutical markets, including regulatory landscapes and market access dynamics (desirable not mandatory).
- Education:
- Undergraduate or Master’s degree in Life Sciences, Pharmacy, Marketing, or Business Administration.
- Experience:
- At least 10+ years of experience in the Pharmaceutical Industry, with a minimum of 7-8 years in marketing.
- International marketing experience is desirable, particularly in brand strategy, new launches, and cross-market collaboration.
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