Senior Manager - Insights & Analytics

Overview

The scope of this role is to be a strategic partner for the West Europe BU responsible for quality and timeliness of all deliverables from the S & T team, creating and presenting deeper insights, coaching and mentoring the team to elevate their capability and output. In addition, this role will be responsible for the UK&I, NE Bevs S & T Insights team. He / she will need to overall improve the level of service to UK and provide higher level thinking & capability for WE overall to support head of insights. This role will also be expected to do higher level added value analytics and insight; with a focus on step-changing the deliverables to NE.

Primary responsibilities include end-to-end partnership with in-market (Business Unit) Insights team to deliver on data & analytics for retail performance tracking and ad-hoc business questions pertaining to market position, share, growth drivers, brand diagnostics, consumer need states and demand spaces, etc. for Pepsico products (specific portfolio, segment, or brand). The position will lead a small team of Analytics, but remain the key POC for team’s output quality, periodic and on-demand performance reviews, addressing ad-hoc requests based on internal and external data sources, and using statistical analysis methods to bring out deep insights from retail data to identifying emerging trends, recognizing growth drivers, diagnosing barriers and hurdles to be removed, and flagging risks pertaining to competition, market share, forecast etc.

This role will support UK&I, NE Bevs, and will have responsbility of leading a team of Analysts that works with in-market teams. Automation and Standardisation are key priorities at S&T (ICC), and this position is expected to support this fully. The buck for quality will stop with this position, which will the the key POC for the Business Unit (BU).

Responsibilities

Functional Responsibilities:

• Lead the BU engagement which includes three key components:
• Stakeholder management and partnership - owner of weekly/monthly MIT’s that ladder to BU Big Rocks
• Overseeing functional delivery - focused on providing another layer of QC to critical reporting such as Flash/Global & ensuring narrative/commentary makes sense and explains the why not just the what
• Team management and coaching (working with Head of Insights BU & S&T to define WGLL and close gaps in capabilities, creating a clear programme to assess and coach on insights - analytics fundamentals (from pulling data to structuring analysis, to reading data accurately) to story-telling and presenting with confidence.
• Lead analysis for key bottler JBP’s/AOP’s & Top to Top’s/summit meetings (supporting/working with Head of Insights)
• Support BI & CI Snr Mgr to create NE 360 Stepbacks utilising multiple sources (HTW, Panel)
• Lead Deployment of QGM into WE (ensure all reporting analytics & outputs structured as per Growth Navigator)
• Category & Share Forecasting (support the Head of Insights to create SOM models and growth scenarios)
• Channel specific upweighted analytics (build new AFH tracking and measurement reporting suite)
• Ovrseeing functional delivery of reporting/ data analytics specific to the aligned portfolio within the sector/ BU
• Use alternative sources for data gaps and leverage cross-functional learnings to incorporate considerations beyond retail data into reporting.
• Ensure good commentary and storytelling to explain business performance, drivers, optimization opportunities, and the key insights to action.
• Provide responses to ad-hoc follow-ups when double-click required with tables/charts/stories using relevant data
• Responsible for individual optimal utilization of time and delivering on agreed timelines and scope.
• Monitor and act upon regular feedback inputs from deliverables end-users and Business Partners
• Stakeholder management
• Be the primary POC for BU stakeholders in Insights and Marketing. Partner with Insights POC/ project owner in market for business intelligence reporting end to end. Identify business questions to be answered, macro trends, category/ competitor movements, and overall portfolio/ segment/ brand performance based on syndicated retail data received from partner agencies.
• Build and manage long term partnerships with business unit by ensuring regular communication, expectation management, and your problem solving ability.
• Improve existing processes based on frequent end-user and Business Partner feedback loop
• Coach team in ways of working with global stakeholders, as well as with external partners.
• Establish safeguards and quality checks to ensure quality and consistency, e.g. regular trend-watch to identify and address potential trend breaks.
• Leverage global/ regional synchronization efforts (PEPView, PPD) to drive simplification and standardization.
• Explore new methods and vendors to enrich the scale and scope of current reporting (eg local loyalty-card data, demographics, local POS materials)
• People/ Talent Management
• Manage of team of 2 L07 associates, ensuring team performance, engagement, and development plans.
• Working with DA & AI team to ensure smooth delivery of recurring reports and also working with a different talent pool team to guide and work on Adhocs and ensure satisfactory delivery to the BU
• Oversee Insights and Analytics output of the team and ensure quality and continuous improvement.
• Coach team in new and/ or advanced I&A techniques, business understanding, stakeholder management and WOWs
  
  

Qualifications

Essential:

• 10+ years functional experience in Market Research/ Consumer Insights/ Data Analytics/ Management Consulting, with significant exposure to CPG industry (marketing, consumer insights, strategy & innovation).
• Quant data & analytics savvy: Hands-on knowledge of Retail Audit, Kantar World Panel, Analytics, Discover, Smart platforms.
• Familiarity with CPG and Food & Beverage industry data sources, including Nielsen/IRi (POS and HH panel), GlobalData, Kantar Worldpanel, etc.
• Good to have skillset - Power BI, Consumer Insights eg:- Brand tracking, social listening
• Experience managing global/ intermational projects and global stakeholder. Experience in matrix-set up/ MNCs a bonus.
• Team management experience of 2-4 yrs leading small teams of 2-5 individuals.
• Excellent business communication skills - spoken and written.
  
  

Desirable:

• Education: Masters in Economics, Maths/ Statistics, Marketing/ Management/ Business Administration
• Experience with Agile development methods, Tableau, Business Objects, D3 open source visualization, SQL, R and SPSS will be an added advantage
• Operational experience in business serves and/or consulting experience