Senior Influencer Marketing Executive

Mosaic Wellness


Date: 1 day ago
City: Thāne, Maharashtra
Contract type: Contractor
Key Responsibilities: Influencer Strategy Development:

  • Design and implement comprehensive influencer marketing strategies aligned with business goals.
  • Identify growth opportunities within influencer marketing to expand brand reach and relevance.

Influencer Sourcing and Relationship Management:

  • Identify, evaluate, and onboard influencers and content creators that align with the brands values and target audience.
  • Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.

Campaign Planning and Execution:

  • Lead the conceptualization and execution of creative, results-driven influencer campaigns.
  • Collaborate with internal teams to ensure cohesive execution of campaigns across channels.

Contract and Deliverable Oversight:

  • Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations.
  • Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.

Performance Tracking and Analysis:

  • Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights.
  • Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships.

Industry Trend Monitoring:

  • Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities.
  • Test and implement innovative influencer marketing techniques.

Requirements:

  • A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.
  • Strong relationship-building and communication skills to foster influencer partnerships.
  • A creative mindset coupled with analytical skills to craft and evaluate campaign strategies.
  • Experience in D2C/health and wellness is a plus point!

Locations:

  • 2-3 Thane
  • Full-Time

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