Senior Executive, Marketing & Corporate Communication

About The Team/Practice Area

The Frost & Sullivan Customer Experience Team is an integral part of the customers' journey, driving growth, and unleashing unprecedented opportunities at every step. We leverage new-age ideas to promote deliverables like growth opportunity analytics, events, and much more in a manner that is both compelling and effective. We bridge the gap between our clients, and the customer engagement team, processing all types of clients with seamless precision, and the utmost professionalism. We ensure our clients can explore various deliverables and services, custom-tailored to their specific interests in various sectors. We go the extra mile to fulfil internal requests for design creatives, content, campaigns, and more, delivering excellence in everything we do. In a nutshell, the global customer experience team plays a crucial role in acquiring clients and driving them to harness the full potential of our wide range of deliverables, while positioning Frost & Sullivan as a Growth Pipeline Company.

About The Role

The primary role of the Senior Executive is to create, improve and manage content for the newsletter that will drive sales and help achieve business goals. With a prowess for creative writing skills, you should be able to perform well under deadlines and oversee all marketing content initiatives. You will be responsible for the overall content management of the newsletters and the promotion of quality content that will generate good quality leads which will boost revenue.

Responsibilities

• Constantly monitor the updates in the assigned portal.
• Collaborate with the analytics team to curate and consolidate content for the newsletter.
• Connect with global and remote teams for content clarifications / promotions.
• Craft engaging and concise blurbs for the analytics content, aimed at captivating the client's attention and interest.
• Work on landing pages using HubSpot.
• Liaise with the design team to incorporate relevant graphics and visuals into the newsletter.
• Craft effective content for promoting the newsletter on various social media platforms.
• Thoroughly review and edit content to ensure its accuracy, quality, and adherence to established guidelines.
• Regularly update reports after the deployment of the newsletters.
• Quality check and review various processes within the team.
• Coordinate with team leader on different projects.
• Fulfill additional responsibilities as delegated.
• Work with a global team of experts to create a powerful customer experience.
  
  

Required Competencies

We’re looking for candidates with -

• Graduation/ post-graduation (specialization in the English language will be preferred)
• 2+ years of experience in content management/ content writing/editing
• Excellent verbal and written skills
• Familiarity with MS-Excel, MS-PowerPoint, and MS-Word
• Working knowledge of HubSpot is considered an added advantage
• A keen eye for detail, should be self-motivated along with strong organizational and prioritizing skills
• Ability to multitask
  
  

What will make you succeed at Frost & Sullivan?

You need to be-

• Wildly curious and entrepreneurial
• Committed to customer success
• A self-starter invested in your future
• A persuasive communicator
• Deeply Analytical
• Excited about Disruptive Trends
  
  

Benefits

• Competitive base salary plus bonus opportunity.
• Frost Flex Policy.
• Attractive Medical and Accident insurance.
• Regional travel opportunities.
• A friendly open environment with a diverse and international operational focus.
• A definite career path with numerous growth opportunities.
• You will be part of a winning, global team that fosters teamwork and an Olympic spirit while enhancing your communication and people skills.
• Encouragement to develop your intellectual curiosity and will be provided the ability to collaborate across all levels of the company across the globe.
• Global awards & recognition opportunities & awards - President Club & Chairman Club Awards
• “Best in class" global team that strives for excellence.
• Matrix structure with high visibility to top leadership
• Growth Coaching University Certification.
  
  

About Frost & Sullivan

Frost & Sullivan, the Growth Pipeline Company, has spent more than 60 years partnering with clients to develop transformational growth strategies by focusing on innovation and growth opportunities driven by disruptive technologies, mega trends, emerging markets and new business models. Today, more than ever before, companies must innovate, not only to survive, but thrive in the future. Our Growth Pipeline Management (GPM) system supports clients by identifying and evaluating new growth opportunities and serves as the foundation for continuous growth. This is your opportunity to be part of a revolutionary global team that truly inspires positive global changes by innovating to zero. Learn more about Frost & Sullivan at www.frost.com

Frost & Sullivan is committed to a work environment free of all forms of discrimination. Frost & Sullivan recruits and hires without regard to race, color, religion, gender, marital status, age, disability, national origin, veteran status, or sexual orientation