Senior Executive -Diabetes therapy -International Marketing

Hetero


Date: 3 weeks ago
City: Hyderabad, Telangana
Contract type: Full time
Therapy expertise: Antidiabetics, preferably modern non-insulin antidiabetic drugs like DPP4i, GLP1-RAs, SGLT2i etc.

Experience - 3-4 years

Key Responsibilities:

  • Brand Execution & Market Adaptation
  • Assist in implementing brand positioning and messaging for the Cardiac therapy portfolio, aligning with global guidelines.
  • Conduct market research to understand therapy trends and competitive landscape.
  • Adapt global marketing strategies for local markets while ensuring compliance and accuracy.
  • Promotional Campaign Development
  • Support the creation of marketing collaterals such as brochures, flyers, digital assets, and promotional materials.
  • Coordinate with creative teams to develop high-quality campaigns.
  • Assist in executing HCP and patient communication strategies to drive awareness and adoption.
  • Business Region Support & Training
  • Work closely with regional marketing & sales teams to support local execution of marketing plans.
  • Assist in developing product training decks in collaboration with the medical team.
  • Gather market insights and customer feedback to refine marketing approaches.
  • Cross-Functional Coordination
  • Collaborate with Creative, Medical, and Regulatory teams to ensure seamless execution of marketing initiatives.
  • Support new product launches and assist in lifecycle management activities.
  • Align with regional and country-level teams to execute international marketing efforts effectively.
  • New Launch Responsibilities

Support execution of launch campaigns, assist in sales team enablement, coordinate HCP engagement, adapt marketing materials & gather market feedback for evolving Antidiabetic Therapies.

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