Senior Executive - B2C Logistics

Job Description

We are seeking a dedicated individual to fulfil the role of B2C Logistics. The candidate will be responsible

for ensuring smooth logistics operations, effective communication, and coordination with various

stakeholders, including vendors, 3PL providers, and internal teams. The ideal candidate will possess

Key Responsibilities

regional knowledge, good computer skills, and excellent communication abilities.

❖ B2C Operations

• Coordinate all aspects of B2C logistics day-to-day operations including Last Mile Deliveries, Middle
  
  

Mile connections, transportation planning, route optimization, carrier management, and delivery

scheduling.

• Oversee the fulfillment of customer orders, ensuring accuracy, timeliness, and compliance with
  
  

service level agreements (SLAs).

• Data mining and analysis to churn out meaningful intelligence to improve Customer Delivery
  
  

Experience

• Analyze key performance indicators (KPIs) to evaluate the effectiveness of logistics operations and
  
  

identify areas for improvement.

• Develop and maintain relationships with third-party logistics providers, carriers, and other vendors to
  
  

negotiate contracts, resolve issues, and optimize service levels.

• Regional Knowledge: Familiarity with Indian topography, roads, and transportation routes to facilitate
  
  

efficient logistics operations.

• Communication and Coordination: Effective communication and coordination with different logistics
  
  

stakeholders to ensure seamless operations.

• Resolving Pickup and Drop Issues: Prompt resolution of any issues related to pickups and drops to
  
  

minimize disruptions in operations.

❖ Field Visit

Regular visits to B2C/B2B vendor Hubs/DCs for understanding callouts, addressing concerns, and

building strong relationships

❖ Competencies

• Willingness to address emergencies in non-working hours
• Basic Logistics Knowledge: Understanding of basic logistics principles and processes to facilitate
  
  

smooth operations.

• Stakeholder Management: Skilful management of relationships with various stakeholders involved in
  
  

the logistics chain.

• 3PL Management: Oversight of third-party logistics providers to ensure adherence to service level
  
  

agreements and quality standards.

• Vendor Performance Management: Monitoring and evaluating vendor performance to drive
  
  

continuous improvement.

Qualifications

• Bachelor's degree in Logistics, Supply Chain Management, Business Administration, or a related
  
  

field. Engineering preferred.

• Prior experience in logistics operations or warehouse management preferred.
• Excellent communication, interpersonal, and problem-solving skills.
• Proactive attitude and ability to work effectively in a fast-paced environment
  
  

About Company

Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.

Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.

What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.

In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.

With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.