Senior Analyst - TV Activation

The purpose of this role is to provide support to the senior team in delivering innovative solutions that deliver client objectives whilst meeting our business objectives and financial targets.

Job Description:

Key responsibilities: Collects and reports buying performance achieved on nominated clients that have Global Buying commitments Ensures that accuracy of data supplied and the declared results meet with potential external scrutiny Effectively communicates benchmarking methodology and productivity targets to local markets Collects data from specific markets using the agreed methodology (client specific) to quantify, measure, calibrate price performance compared to historical price benchmarks – across all media types Identifies data anomalies and also potential delivery issues in market Manages data to normalise benchmarks to maintain as high levels of measurability as possible within the reports Manages preparation and verification of the data for the client reports – both data analysis and supporting commentary Assists local markets and client service teams in dealing with Media Auditor requests / validations

Location:

Chennai

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent