Senior Analyst - Research Analyst

Job Description

Role Overview:

As a Research Analyst, you will be responsible for analyzing large and complex data sets, identifying key patterns and trends, and providing actionable insights that support marketing, sales, and strategic decision-making. This role requires strong critical thinking, problem-solving, and the ability to work independently with minimal supervision.

Key Responsibilities:

• Work with large volumes of data to identify, interpret, and analyze business trends.
• Develop reports, dashboards, and data-driven insights to support marketing and sales strategies.
• Apply statistical methods and mathematical concepts to generate accurate analysis.
• Leverage advanced Microsoft Office skills (Excel and Access) for data management and reporting.
• Collaborate with cross-functional teams to communicate insights effectively.
• Translate complex findings into clear, actionable recommendations.
  
  

Required Skills & Qualifications:

• Advanced knowledge of Microsoft Office (Excel and Access).
• Familiarity with research/segmentation tools such as Nielsen, Claritas, MRI/Simmons, Mosaic/PRIZM/Personicx Segmentation, ArcGIS, BCC, or similar (preferred).
• Experience handling large data sets; knowledge of SQL is an advantage but not mandatory.
• Strong mathematical and statistical skills.
• Excellent problem-solving skills, with independent judgment and self-direction.
• Highly detail-oriented and organized; strong ability to spot trends.
• Excellent oral and written communication skills.
• Strong critical thinking ability, with the skill to uncover stories within data and shape them into marketing/sales strategies.