Search Engine Optimization Specialist

Job Overview:

We seek a results-driven SEO Executive to manage all search engine optimization and marketing activities. You will drive organic traffic, improve website rankings, and optimisein a content strategies to meet the company’s goals. This role requires strong analytical skills, a deep understanding of SEO trends, and hands-on experience with SEO tools.

Key Responsibilities:

• Perform ongoing keyword research to identify opportunities for driving organic traffic.
• Optimize website content, landing pages, and blog posts for search engines.
• Implement and manage link-building strategies.
• Collaborate with content and development teams to ensure SEO best practices are followed across the website.
• Monitor and analyze website performance using Google Analytics, Search Console, and SEO tools like SEMrush or Ahrefs.
• Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
• Conduct technical SEO audits and recommend improvements.
• Analyze competitors’ SEO strategies and execute improvements to stay ahead.
• Prepare regular reports and present findings to key stakeholders.

Qualifications:

• Proven experience as an SEO Executive or similar role.
• Strong knowledge of on-page and off-page SEO strategies.
• Familiarity with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Knowledge of HTML/CSS is a plus.
• Excellent analytical, organizational, and communication skills.
• Ability to work independently