Salesforce Developer - Sales & Marketing Cloud

Altera


Date: 5 hours ago
City: Bengaluru, Karnataka
Contract type: Full time
Job Details

Job Description:

Salesforce Application Developer will be responsible for designing, developing, and supporting scalable solutions across Sales Cloud & Marketing Cloud . This role will focus on building and enhancing sales automation processes, marketing journeys, and customer/partner portal experiences. The developer will collaborate with cross-functional teams to deliver user-centric solutions through custom development, configuration, and system integration. Ideal candidates will have strong technical expertise in Apex, Lightning Web Components, AMP script, and Salesforce platform capabilities. This role requires building with an AI-first mindset, leveraging Salesforce AI and Agentic AI to deliver predictive lead scoring, dynamic campaign personalization, intelligent partner engagement, and automation of repetitive sales and marketing workflows.

Key Responsibilities

  • Design and develop custom Salesforce solutions across Sales Cloud & Marketing Cloud to support sales processes, campaign execution, and external portal experiences.
  • Build and customize Lightning Web Components (LWC), Apex classes, triggers, Flows, and REST APIs to meet complex business requirements.
  • Develop and configure Sales Cloud features such as opportunity management, lead routing, approval processes, sales automation, and dashboards.
  • Implement Marketing Cloud journeys using Journey Builder, Email Studio, and Automation Studio; develop AMP script and SQL queries for dynamic content and segmentation.
  • Integrate AI/Agentic AI features such as Einstein Bots, Next Best Action, AI-based lead scoring, partner performance prediction, and automated content generation across Experience Cloud, Sales Cloud, and Marketing Cloud workflows.
  • Collaborate with business analysts, architects, and UX designers to translate user stories and wireframes into technical solutions.
  • Integrate Salesforce with third-party systems (e.g., ERP, PIMS, marketing tools, analytics) using APIs or middleware platforms (e.g. Boomi).
  • Ensure adherence to Salesforce development best practices, code reviews, security standards, and change management processes.
  • Support system testing, performance tuning, and deployment activities in development and production environments.
  • Provide ongoing support, troubleshooting, and enhancement for existing applications and user-reported issues.

Qualifications

  • Bachelor's degree in computer science, Information Systems, or a related field; relevant work experience considered in lieu of degree.
  • 6+ years of hands-on Salesforce development experience, with demonstrated expertise in Sales Cloud, Marketing Cloud, and Experience Cloud.
  • Proficient in Apex, Lightning Web Components (LWC), SOQL/SOSL, Visualforce, and Flow Builder.
  • Strong knowledge of Sales Cloud capabilities like lead/opportunity management, automation rules, and analytics.
  • Deep familiarity with Marketing Cloud, including Journey Builder, Email Studio, AMPscript, segmentation, and SQL-based personalization.
  • Exposure to AI features in Salesforce such as Einstein AI, Agentic AI tools, and generative AI integrations for partner and customer experiences.
  • Familiarity with Salesforce API integration and authentication methods (REST/SOAP, Named Credentials, OAuth).
  • Salesforce certifications preferred (e.g., Platform Developer I/II, Sales Cloud Consultant, Marketing Cloud Specialist, Experience Cloud Consultant).
  • Knowledge of Agile development methodologies and version control tools (e.g., Git, Copado, Gearset).
  • Strong analytical, problem-solving, and communication skills.
  • Demonstrated ability to innovate and deliver impactful technical solutions in a fast-paced, evolving business environment.
  • Proven track record of implementing innovative technology solutions that drive business value.

Job Type

Regular

Shift

Shift 1 (India)

Primary Location:

Bengaluru, Karnataka, India

Additional Locations:

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

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