Sales Manager

All the responsibilities we'll trust you with:

Purpose of the Job:

The Sales Manager is responsible for managing and developing regional Red Bull business by building brand/size distribution and in-store marketing impact to maximize potential off-take in a defined geographical area. Deal with RB regional distributors, as well as priority national & local accounts in retail and impulse with main purpose to establish a relationship to implement the sales fundamentals, that drive Red Bull business in India. Also, responsible for sales and volume growth with his customers via taking timely reports from TSMs, for building the brand in the area, driving sell out vs. pushing selling in needs & building capability of TSMs by coaching and training.

Key Responsibilities:

Undertaking of full responsibility for the sales plan fulfilment within defined geographical area. Set up a business and personnel relationship with distributors in order to ensure the long-term success of Red Bull. Implement the sales fundamentals (distribution, prices, placements, promotions, etc.) with the customer within the assigned area. Measure these fundamentals and adapt them in order to gain the maximum out of the growth potential. Make sure to offer tailor made concepts to the distributors in his area in order to create a win-win situation. Communicate the “World of Red Bull” in order to establish an innovative way of cooperation. Responsible to track results in all the following areas: Distributor’s performance in all sales fundamentals; Analysis on growth potentials and customer profitability; Analysis of promotional effectiveness; Long and midterm business planning on a Distributor/Cell level. Propose and get agreement for the long-term Strategy on his/Distributor specific level. Lead and align the Distributors towards Red Bull strategies. Align with Regional Sales Manager /other departments (Marketing) on overall sales strategy. Link the specific Cell distribution strategy to the overall off premise strategy and define synergies with other customers/channels. Provide the necessary customer/area information as a basis for overall business planning and strategic decisions. Align with trade marketing and on premise in order to ensure Red Bull’s sales strategies are executed correctly. Prepare and implement plans to sell volume to/from distributors, sub distributors and retail outlets to achieve sales and distribution targets, as agreed per distribution channel, in the defined geographical area. Ensure all potential outlets within a specific geography are covered by distributors’ sales force each month as per agreed sales plan. Oversee distributor’s coverage expansion to improve distribution within the defined channels and accounts. Implement sales incentive programs for distributors’ sales forces and local trade promotions in order to achieve sales and distribution targets, as agreed per distribution channel, in the defined geographical area. Set guidelines for, and develop accurate measurements to track progress, on distribution, shelving, merchandising, and pricing in each outlet, city and geography in total. Ensure that RB-Distributor’s merchandising team operates efficiently and economically in order to improve in-store brand/size distribution, shelf positioning, merchandising impact and strategic pricing accuracy for Red Bull Set and measure objectives for his direct/indirect subordinates and assess performance monthly Responsible for the training, motivation and skill development of RB & Distribution Partner’s merchandising personnel. Responsible for Warehouse (Inventory), Claim Management of DP and Effective implementation and usage of Automation. Training and Managing of TSMs, Front Line Strikers and DPs as per RB guiding norms and regulations to deliver Best in Class service, driving team motivations and development.

Your areas of knowledge and expertise that matter most for this role:

• Graduate / post-graduate
• Experience working as an Area sales manager in FMCG industry with sales experience of minimum 8 years.
• Experience leading and developing people, territory management experience of 3-4 years; interest in Trade and Consumer marketing.
• MS Office knowledge is a must.
• Knowledge and Skills:
• Team Player
• Advanced communication and presentation skills
• Planning & organizing
• Good Analytical Skills
• Entrepreneurial and passionate about Red Bull brand
  
  

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull India Private Limited (‘Red Bull India’) will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

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