Sales Manager

Job Description: Sales Managers (Branded)

The Incumbent Will Be Responsible For

Achievement of budgeted sales targets for the assigned region through leading, developing, and motivating a team

of Area Business Managers and Field Officers and developing brands, KOLs, Key customers, specific potential

markets and ensuring effective implementation of marketing programs through action planning & monitoring.

Principal Accountabilities

• Achievement of targeted Business volumes
  
  

Achievement of overall monthly sales targets and annual sales targets

Achievement of Brand-wise Sales target with specific focus on Aatmanirbhar brands

Ensuring achievement of targets by each ABM and FO and enhancing productivity Improve

business hygiene by reducing sales returns & expiry

Effective forecasting to ensure smooth availability & distribution of products

Co-ordination with channel partners/ distribution

Ensuring achievement of collection targets

Taking measures to address slow moving products

Facilitating the performance across various therapies

• KOL Development
  
  

Development of a set of brand-specific core customers & supporting the implementation of strategic alliance

programs for maximizing ROI from KOLs

Monitoring the efforts of ABMs and FOs with specific focus on ensuring a minimum doctor call average of 12

and minimum 95% MCR coverage & 95% coverage of KOLs in each territory

Develop & sustain relationships with KOLs through periodical personal visits and follow ups

Periodically track the contribution from KOLs and ensure interventions under the guidance of Head of

Department and Vertical Head in protecting & developing the business from KOLs

• Effective Implementation of Marketing Programs
  
  

Developing key brands in each territory through a team of ABMs & FOs

Periodically track the implementation of marketing programs and address the gaps if any

Channelizing the effort of team members to achieve desired results

Tracking the efforts of team members through Phyzii and ensuring compliance

Implementation of local strategies under guidance of Head of Department and Vertical Head