Regional Marketing Manager

This job is provided by apna.co REGIONAL MARKETING MANAGER

Job Description

• Regional Marketing Activity
  
  

Responsible for % increase in business through marketing activities planned & executed for the branches of various categories in the region- NCA

Cost per lead: (Total expenditure on marketing/ Number of new customer leads sourced through marketing activities) maintained throughout the year.

Innovative marketing Ideas initiated as per regions/local requirement

• Branch Visibility Management
  
  

Develop benchmark and monitor for In- Branch Visiblity and remove all Old communications which is not relevant at the branch: Product display, In-Branch Branding, Standee, Arch, Banners and Glow signs up keeping liaising through Admin

• New Branch Support
  
  

Prepare on-ground marketing calendar for the Branch to create awerness and increase in Walk-ins, % of New loans from new customers (at the branch) through marketing initiatives.

Evaluate and recommend branch visiblity through Pathfinder, Wall Painting, local branch level activity etc.

• Weak Branch Support
  
  

Identify the branch based on the date of launch against the Business growth in terms loan dispersed i.e. Above 2 years branch 8 Cr of business to happen.

Create Visiblity and awareness for the branch through Marketing initiatives.

• B2C Management
  
  

Prepare on-ground event calendar for the Region

Evaluate and recommend productive , Van Marketing, Melas, Consumer promotion etc.

Responsible for driving promotion activities in branch catchment areas.

Business Index: (Total new customer business through marketing activities/ Total expenditure on marketing)

• MIS Management
  
  

Monitor and report Daily activity

Analyze and report effectiveness of POSM usage in Branch & Van Marketing and Consumer promotion Activity & Melas etc

Productivity and cost effective analysis

Branch Visit Report

Key Responsibility Area (KRA)

• Regional Marketing Activity
• Branch Visibility Management
• New Branch Support
• Weak Branch Support
• B2C Management
• MIS Management
  
  

Skills

• Branch Visibility /Support understanding
• POSM Know-how
• Excel & Power Point- Basic Knowledge of Computer