Regional Activation Manager- Vijayawada, AP
Kaleesuwari Refinery Private Limited
Date: 2 weeks ago
City: Vijayawada, Andhra Pradesh
Contract type: Full time
Description
Direct responsibility for proper implementation of all Trade Marketing & BTL activities in the assigned
geography
Job Responsibilities
✓ Identify the right trade marketing / BTL activities & recommend to HO for approval
✓ Translate Brand plans into Implementation strategies
✓ Focus & develop Trade Marketing activities & BTL in Weak & Moderate markets
✓ Ensure right outlet selection for Trade Marketing activities – Dealer board branding / In-shop branding
/ Retailer meets / Retailer engagement activities etc
✓ Ensure right kind of BTL activities are selected for the TG group – Women marathons / RWA / Joggers
Park / In-shop consumer sampling etc
✓ ROI for every activity conducted
✓ Ensure proper printing / fabrication of collaterals / POS materials as per plan
✓ Drive visibility / merchandising at POS
✓ Consumer sampling through Sales Promoters at POS / POA
✓ Coordination with Agencies to Plan, Execute, Implement Trade Marketing / BTL activities
✓ All activities to be closely monitored & tracked on Monthly / Qtr.
Basis Requirement
Willingness to travel 10-12 days per month Vendor / Agency network < 35 yrs age Any graduate Must know the local language
Reports To
Senior Manager
Location:
Vijayawada
Experience
3-5
Age
Education:
Any graduate
Language
Must know the local language, Fluency in English
Direct responsibility for proper implementation of all Trade Marketing & BTL activities in the assigned
geography
Job Responsibilities
✓ Identify the right trade marketing / BTL activities & recommend to HO for approval
✓ Translate Brand plans into Implementation strategies
✓ Focus & develop Trade Marketing activities & BTL in Weak & Moderate markets
✓ Ensure right outlet selection for Trade Marketing activities – Dealer board branding / In-shop branding
/ Retailer meets / Retailer engagement activities etc
✓ Ensure right kind of BTL activities are selected for the TG group – Women marathons / RWA / Joggers
Park / In-shop consumer sampling etc
✓ ROI for every activity conducted
✓ Ensure proper printing / fabrication of collaterals / POS materials as per plan
✓ Drive visibility / merchandising at POS
✓ Consumer sampling through Sales Promoters at POS / POA
✓ Coordination with Agencies to Plan, Execute, Implement Trade Marketing / BTL activities
✓ All activities to be closely monitored & tracked on Monthly / Qtr.
Basis Requirement
Senior Manager
Location:
Vijayawada
Experience
3-5
Age
Education:
Any graduate
Language
Must know the local language, Fluency in English
How to apply
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