Product Marketing Manager (wires & Cables)

Company Description

Torrent Group is a diversified conglomerate with a presence in Pharmaceuticals, Power, Gas Distribution, and Cable Manufacturing, generating $4.5B in revenue and employing over 21,000 people across 40 countries. Torrent Electricals, a part of the Torrent Group, has been a leading power cable manufacturer since 1989, catering to both private and public sectors. Recently expanding into housing wires and Fast-Moving Electrical Goods (FMEG), Torrent Electricals focuses on delivering innovative and high-quality products that redefine industry standards.

Role Description

This is a full-time on-site role for a Product Marketing Manager, based in Ahmedabad. The Product Marketing Manager will be responsible for conducting market research, developing and executing go-to-market strategies for newly launched products, working closely with sales and product management teams, and formulating product marketing initiatives. This position also involves building data-driven market insights and coordinating cross-functional efforts to drive product success

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Role & responsibilities

• Market Research & Analysis: Conduct detailed market research to identify customer needs, industry trends, and competitor movements. Convert insights into actionable strategies.
• Pricing Strategy: Develop and implement data drive pricing strategies to optimize profitability, market competitiveness and customer value alignment.
• Product Roadmap, Product Positioning & Strategy: Define product value proposition, differentiation, and messaging in line with market demands and company goals.
• Go-to-Market Execution: Plan and execute product launches, promotional activities, and marketing campaigns. Ensure timely and impactful rollouts with cross-functional alignment.
• Scheme Management- Channel & Customer Engagement: Build strong engagement with distributors, retailers, and end customers. Drive channel marketing programs, trade schemes, exhibitions, and events.
• Performance Tracking & Reporting: Track campaign performance, sales growth, and ROI. Share regular updates and recommendations with leadership.
• Cross-functional Collaboration: Work closely with Sales, R&D, Quality, and Manufacturing teams to align marketing initiatives with business and product development plans

Qualifications:

• 10+ years of experience in product marketing within the electrical/FMEG industry, particularly in switches and switchgear.
• Demonstrated success in managing end-to-end marketing strategies and product launches.
• Strong expertise in product development, market research, and Scheme management.
• Excellent communication, analytical, and leadership skills with proficiency in marketing tools and techniques.
• MBA/PGDM in Marketing; Engineering background preferred

Industry

• Type: Electrical Equipment (wires & Cables Preferred)