Product Marketing Manager (Remote)

Company Overview:

Clootrack is a cutting-edge SAAS-based customer analytics product organization committed to providing innovative solutions that empower businesses to make data-driven decisions. As we continue to grow, we are seeking an experienced and strategic Product Marketing Manager to join our dynamic team.

Position: Product Marketing Manager

Location: Remote

Experience: 4-6 Years (Enterprise Product Marketing Experience Required)

Job Type: Full-Time

Responsibilities:

As a Product Marketing Manager at Clootrack, you will be a key player in shaping and executing the go-to-market strategy for our customer analytics product. Your responsibilities will include:

• Market Research:
• Conduct in-depth market research to understand industry trends, competitive landscapes, and customer needs.
• Gather insights to inform product positioning, messaging, and differentiation strategies.
• Product Positioning and Messaging:
• Develop and refine product positioning and messaging that resonates with target enterprise audiences.
• Collaborate with cross-functional teams to ensure alignment between product features and customer benefits.
• Go-to-Market Strategy:
• Lead the development and execution of comprehensive go-to-market plans for new product launches and feature releases.
• Define target customer segments and tailor marketing strategies accordingly.
• Collateral Development:
• Create compelling and effective marketing collateral, including product presentations, case studies, whitepapers, and sales enablement tools.
• Ensure consistency in messaging across all communication channels.
• Sales Enablement:
• Work closely with the sales team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.
• Conduct training sessions to enhance the product knowledge of the sales team.
• Customer Advocacy:
• Cultivate relationships with key customers and transform their success stories into powerful testimonials and case studies.
• Identify opportunities for customer advocacy initiatives to strengthen brand credibility.
• Competitive Analysis:
• Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.
• Provide insights to inform product strategy and positioning.
• Performance Measurement:
• Establish key performance indicators (KPIs) to measure the success of marketing initiatives.
• Regularly analyze and report on the performance of marketing campaigns and adjust strategies as needed.
  
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (4-6 years) in product marketing, with a focus on enterprise products.
• Strong understanding of the SAAS industry and customer analytics space.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Analytical mindset with the ability to translate data into actionable insights.
• Results-oriented with a track record of successful product launches.
  
  
  

Perks :

• 5 days working
• Good growth
• Learning opportunities
• Helpful colleagues
• Happy working environment
• Health insurance
• Internet allowance