Product Marketing Manager

Job Description

Product Marketing Manager – High Voltage Power

The High Voltage Products Business Line is at the forefront of delivering innovative power solutions for automotive and industrial applications including USB-PD Adaptors, Server PSUs, Telecom Infrastructure, and EV/HEV AC/DC & DC/DC power supplies. With increasing demand for high power density, efficiency, low EMI, and cost optimisation, we are scaling rapidly and expanding our portfolio of advanced analog and digital power products.

We are looking for an experienced Product Marketing Manager with 7–10 years of expertise in leading marketing for power conversion technologies such as AC/DC, DC/DC, Flyback, and Offline controllers/converters. This is a strategic role focused on driving go-to-market execution, customer engagement, and business growth for a portfolio of high-voltage power products. You will partner closely with product line development teams, sales, systems, and applications teams to drive adoption, define product strategy, and build long-term market leadership.

Key Responsibilities

• Own the product marketing strategy for a portfolio of high-voltage power products such as AC/DC, DC/DC, Flyback, and Offline controllers/converters, aligning with business objectives and customer needs.
• Identify and prioritise target markets and customers in automotive and industrial applications through detailed TAM/SAM analysis.
• Lead customer engagement efforts in collaboration with field sales, FAE, and business development teams to drive design wins and revenue.
• Define and drive competitive positioning, value propositions, and messaging for key products and platforms.
• Develop and execute go-to-market and launch plans, including product collateral, training, web presence, and promotional content.
• Partner with R&D and product line teams to influence roadmap decisions based on market feedback, competitor insights, and growth opportunities.
• Analyse product performance metrics (design-ins, revenue, share) and deliver forecasts and strategic insights to business leadership.
• Represent the product line at key customer meetings, industry events, and internal strategy reviews.
  
  

Qualifications

Minimum Requirements:

• Bachelor’s or Master’s degree in Electrical Engineering or related technical field.
• 7–10 years of product marketing or business development experience in the power electronics industry.
• Proven success in working with power conversion products such as Flyback, LLC, Buck/Boost, and offline power controllers.
  
  

Preferred Qualifications

• Deep understanding of customer needs and trends in USB-PD, Server, Telecom, Industrial, EV/HEV, and Renewable segments.
• Strong business acumen with ability to balance technical depth and market insight.
• Demonstrated experience in product launches, roadmap planning, and customer/partner engagement.
• Excellent verbal and written communication skills, including the ability to develop executive-level messaging and presentations.
• Comfortable working in a matrixed, cross-functional environment with multiple stakeholders.
• Self-starter with a proactive mindset and strong analytical and strategic thinking capabilities.
  
  

About Us

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.
  
  

About Texas Instruments

Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com .

Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment.

If you are interested in this position, please apply to this requisition.

About The Team

TI does not make recruiting or hiring decisions based on citizenship, immigration status or national origin. However, if TI determines that information access or export control restrictions based upon applicable laws and regulations would prohibit you from working in this position without first obtaining an export license, TI expressly reserves the right not to seek such a license for you and either offer you a different position that does not require an export license or decline to move forward with your employment.