Product Marketing Executive

Key Responsibilities

Content & Collateral Execution

Assist in writing and executing product marketing content across platforms.

Execute marketing collaterals like brochures, manuals, creatives, and campaign assets.

Develop and manage marketing assets including images, videos, and infographics.

Execute content for packaging and new product communication.

Creative Asset Management

Organize and maintain product marketing assets – product photos, videos, creatives, and infographics.

Ensure branding consistency across all platforms, collaterals, and touchpoints.

Manage print-ready files for packaging and POSM.

Internal & External Coordination

Coordinate communication with internal teams (Design, Sales, Product, Packaging, Operations).

Act as a liaison with external vendors, agencies, and partners for smooth project execution.

New Product Development Support

Support new product development (NPD) activities for Import, Domestic, and Dolphin categories.

Assist in packaging research, documentation, and launch plans.

Coordinate between product teams and creative teams for timely execution.

Design & Packaging Compliance

Help maintain and organize product design & packaging guidelines databases.

Execute packaging and printing projects with accuracy and brand alignment.

Collect and route product feedback to respective teams and assist in execution.

Offline Branding & Events

Assist in planning and executing offline branding and event-related marketing.

Coordinate logistics and communication for branding kits, trade assets, and vendor support.

Database & Content Organization

Manage And Organize Product Marketing Databases For

Existing SKUs

New launches

Maintain Documentation Of

Marketing collaterals

Creative assets (images, videos)

Office stationery

Infographics and internal content folders