Product Marketing Associate in Thane, Navi Mumbai, Mumbai

Key Responsibilities

• Plan and execute brand promotion strategies aligned with company goals and product positioning.
• Create, review, and refine technical content, presentations, and marketing materials for both digital and offline platforms.
• Oversee end-to-end digital marketing initiatives, including website management, SEO, LinkedIn campaigns, and online advertisements.
• Collaborate with creative teams and designers to develop engaging and visually appealing marketing campaigns using modern digital and multimedia tools.
• Identify and coordinate participation in relevant industry exhibitions, conferences, and roadshows to enhance brand visibility and networking.
• Track and analyze market trends, competitor activities, and customer feedback to generate insights and recommend strategic improvements.
• Support and train the sales team by providing updated brand communication materials, campaign briefs, and promotional resources.
  
  

About Company: UtopiaTech is a start-up working in the Internet of Things (IoT) domain, developing intelligent solutions for smart cities and smart campuses. We firmly believe that connected infrastructure in areas such as street lighting, traffic management, trash management, etc., can achieve improvements in operational efficiency and availability by leaps and bounds. We envision becoming a key enabler for smart cities & smart campuses. With the announcement of smart cities, the market is opening for embracing IoT solutions, and we are very excited to become part of this revolution.