Product Manager - Customer Onboarding & In App Experience

About Us

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, from marketing agencies to entrepreneurs to small businesses and beyond. Our platform empowers users across industries to streamline operations, drive growth, and crush their goals. HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Learn more about us on our YouTube Channel or Blog Posts

What You’ll Do

As our Product Manager for Customer Onboarding & In-App Engagement, you’ll own the end-to-end journey from signup to activation and beyond. You’ll work cross-functionally to create seamless, intuitive, and delightful onboarding experiences that drive trial-to-paid conversion and long-term customer retention.

Your mission?

To make sure every user experiences the “aha!” moment—fast.

Here’s what your day-to-day might look like:

• Build & Optimize the Onboarding Journey: Ensure customers transition effortlessly from sign-up to activation, reducing friction at every step.
• Drive In-App Engagement: Collaborate with UX/UI, Engineering, and Marketing to create self-serve, product-led experiences that make adoption intuitive.
• Leverage Data to Improve Retention: Use analytics to track customer behavior, pinpoint drop-offs, and develop strategies that improve conversion rates.
• Run Experiments That Drive Conversions: A/B test onboarding flows, personalized walkthroughs, and feature discoverability.
• Be the Voice of the Customer: Gather insights, analyze feedback, and champion changes that improve activation and engagement.
• Collaborate with Cross-Functional Teams: Work closely with engineering, design, marketing, and customer support teams to ensure alignment and successful implementation of onboarding and engagement initiatives.
  
  

We’re looking for someone who is:

• Customer-Obsessed – You love putting yourself in the customer’s shoes and removing roadblocks in their journey.
• Data-Driven – You don’t just make changes—you measure them. You know how to interpret metrics and drive results.
• Growth-Oriented – You think like a growth marketer, constantly looking for ways to increase conversions, engagement, and retention.
• Execution-Focused – You get things done. You thrive in a fast-paced environment and take ownership of your work.
• Collaborative – You work seamlessly across teams, bringing Product, Engineering, and Marketing together to create magic.
  
  

What You’ll Bring:

• 3+ years of Product Management experience in a SaaS or B2B tech environment.
• A strong understanding of customer onboarding, activation, and retention strategies.
• Experience working with product analytics tools (e.g., Pendo, Tableau, GA).
• Familiarity with A/B testing and growth experimentation.
• A passion for creating intuitive, frictionless user experiences.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Bonus points if you’ve worked on PLG (Product-Led Growth) initiatives!
  
  

Why should you join us?

At HighLevel, we foster an exciting and dynamic work environment driven by a passionate team. We believe in a collective responsibility where no task is considered someone else's job. Our unwavering focus is on providing value to our users, and we achieve this by delivering solutions swiftly through lean principles, allowing us to bring products to market in a matter of weeks rather than quarters. Every good idea is put to the test, ensuring that we maintain a high standard of innovation. We prioritise the well-being of our team, recognizing that by taking care of them, they can better serve our users. We embrace the concept of continuous and iterative improvement, understanding that progress is an ongoing journey. We are also a well funded & profitable company.

Join us at High Level, and you will have the opportunity to learn the intricacies of scaling a B2B SaaS startup and develop impactful products that cater to the needs of our customers.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.