Product Executive
Dr. B. Lal Clinical Laboratory
Date: 3 weeks ago
City: Jaipur, Rajasthan
Contract type: Full time
Role: Product Executive
Role Definition
The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones.
Deliverables
Product Execution & Document Management
Role Definition
The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones.
Deliverables
- Ensure timely implementation of Product Management plans and sales initiatives
- Support development and communication of scientific, training, and marketing materials
- Coordinate field-level engagement and training with zonal teams
- Maintain dashboards, trackers, and reporting tools for product performance
- Execute monthly content and scientific activity calendars
Product Execution & Document Management
- Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs.
- Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product.
- Track any changes in regulatory/NABL requirements and update product documentation accordingly..
- Assist Product Manager in creating GTM task trackers for new test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B).
- Share pricing decks, test codes, bundled packages with Zonal Sales Managers.
- Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol.
- Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc.
- Send weekly progress updates on tasks to the Product Manager for timely execution monitoring.
- Define internal KPIs – Test volume, Doctors conversion, Campaign reach, etc.
- Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities.
- Track doctor responses and objections from sales team groups and update the Objection Tracker.
- Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection.
- Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables.
- Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage
- Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members.
- Schedule and record virtual sessions for new test/ products in collaboration with L&D.
- Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests.
- Share weekly test focus mailers for doctor conversion to sales teams through internal groups.
- Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments.
- Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions.
- Monitor prescription conversion for scientific tests and flag low-performing zones for intervention.
- Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary.
- Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker.
- Assist Product Manager in preparing Monthly Product Review Decks for meetings
- 100% completion of Product Launch tasks as per timelines
- Achieve 100% revenue targets for the assigned product.
- 4.8 customer satisfaction scores and positive feedback from customers.
- 30% Engagement of MSL through scientific programs
- 100% management and availability of documentation & sales collaterals
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