Product Executive
Dr. B. Lal Clinical Laboratory
Date: 21 hours ago
City: Jaipur, Rajasthan
Contract type: Full time
Role: Product Executive
Role Definition
The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones.
Deliverables
Product Execution & Document Management
Role Definition
The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones.
Deliverables
- Ensure timely implementation of Product Management plans and sales initiatives
- Support development and communication of scientific, training, and marketing materials
- Coordinate field-level engagement and training with zonal teams
- Maintain dashboards, trackers, and reporting tools for product performance
- Execute monthly content and scientific activity calendars
Product Execution & Document Management
- Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs.
- Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product.
- Track any changes in regulatory/NABL requirements and update product documentation accordingly..
- Assist Product Manager in creating GTM task trackers for new test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B).
- Share pricing decks, test codes, bundled packages with Zonal Sales Managers.
- Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol.
- Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc.
- Send weekly progress updates on tasks to the Product Manager for timely execution monitoring.
- Define internal KPIs – Test volume, Doctors conversion, Campaign reach, etc.
- Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities.
- Track doctor responses and objections from sales team groups and update the Objection Tracker.
- Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection.
- Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables.
- Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage
- Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members.
- Schedule and record virtual sessions for new test/ products in collaboration with L&D.
- Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests.
- Share weekly test focus mailers for doctor conversion to sales teams through internal groups.
- Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments.
- Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions.
- Monitor prescription conversion for scientific tests and flag low-performing zones for intervention.
- Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary.
- Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker.
- Assist Product Manager in preparing Monthly Product Review Decks for meetings
- 100% completion of Product Launch tasks as per timelines
- Achieve 100% revenue targets for the assigned product.
- 4.8 customer satisfaction scores and positive feedback from customers.
- 30% Engagement of MSL through scientific programs
- 100% management and availability of documentation & sales collaterals
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Tele Sales Executrive
TASK ROBOTS,
Jaipur, Rajasthan
3 days ago
Company DescriptionTask Robots is a website solutions provider that aims to help businesses grow with top-quality web services. They focus on eliminating errors, optimizing websites, and creating the best user experience. Task Robots serves various industries like Automobile, Travel, Manufacturing, Education, and E-Commerce with dedication and quality work. The team is committed to delivering excellent results and providing round-the-clock support...
Office Management
Gayatri Software Services Private Limited,
Jaipur, Rajasthan
₹120,000
-
₹150,000
per year
4 days ago
We are looking for a highly organized and proactive Office Manager to oversee the daily administrative operations of our office. The ideal candidate will ensure smooth workflow, coordinate office activities, and support staff to enhance efficiency and productivity. Key ResponsibilitiesOversee and manage daily office operations and administrationMaintain office supplies inventory and ensure timely procurementHandle correspondence, phone calls, and general inquiriesCoordinate...
Assistant Manager- Security
Hyatt,
Jaipur, Rajasthan
1 week ago
You will be responsible to assist with the efficient running of the department in line with Hyatt International's Corporate Strategies and brand standards, whilst meeting employee, guest and owner expectations. The Assistant Manager - Security is responsible to assist the Security Manager in developing, implementing, monitoring and evaluating the hotel’s safety and security procedures, including fire safety, employee and asset...
