Product Executive

Role: Product Executive

Role Definition

The Product Executive supports in executing product strategies, managing communication with sales teams, monitoring test performance, and coordinating medico-marketing initiatives for focused diagnostic tests (e.g., Autoimmune, Molecular, Oncopathology). This role acts as a key execution arm, ensuring that product initiatives translate into field action and sales enablement across zones.

Deliverables

• Ensure timely implementation of Product Management plans and sales initiatives
• Support development and communication of scientific, training, and marketing materials
• Coordinate field-level engagement and training with zonal teams
• Maintain dashboards, trackers, and reporting tools for product performance
• Execute monthly content and scientific activity calendars
  
  

Task And Activities

Product Execution & Document Management

• Maintain and regularly update Test Monographs, FAQs, and Medico-marketing Notes for each focused test based on CoE inputs.
• Coordinate with CoEs and Laboratory Director to ensure clinical SOPs, TATs, and report formats are available for each product.
• Track any changes in regulatory/NABL requirements and update product documentation accordingly..
  
  

Product Launch & GTM Execution

• Assist Product Manager in creating GTM task trackers for new test launches — aligned by zone, specialty, and channels (B2C, B2D, B2B).
• Share pricing decks, test codes, bundled packages with Zonal Sales Managers.
• Monitor readiness of backend support: LIMS activation, Billing setup, Logistics feasibility, and Phlebo sample protocol.
• Coordinate with Marketing to print and dispatch test brochures, clinic standees, sample reports, etc.
• Send weekly progress updates on tasks to the Product Manager for timely execution monitoring.
• Define internal KPIs – Test volume, Doctors conversion, Campaign reach, etc.
  
  

Scientific Promotion & Doctor Engagement

• Maintain and circulate a Monthly Scientific Promotion Calendar based on test priorities.
• Track doctor responses and objections from sales team groups and update the Objection Tracker.
• Coordinate logistics for RTM/ CME planning — venue booking, slide deck preparation, attendance, and doctor feedback collection.
• Maintain a KOL master tracker for each test category and ensure engagement via meets or roundtables.
• Assist in building visual tools such as medico-marketing scripts, FAQs, and interpretation slides for field usage
  
  

Sales Enablement & Training Coordination

• Coordinate E-Gurukul training schedules, attendance reports, and test completions for sales team members.
• Schedule and record virtual sessions for new test/ products in collaboration with L&D.
• Prepare product training kits with talking points, pitch scripts, and value propositions for focused tests.
• Share weekly test focus mailers for doctor conversion to sales teams through internal groups.
• Track feedback from joint field working reports and ensure issues raised (pricing, report quality, etc.) are closed with respective departments.
  
  

Performance Tracking & Dashboard Management

• Maintain and update a Product Performance Dashboard: test-wise, zone-wise, volume and contribution achievement, and new doctor conversions.
• Monitor prescription conversion for scientific tests and flag low-performing zones for intervention.
• Track campaign performance using data from dashboards, and field feedback; prepare a monthly impact summary.
• Consolidate test-wise feedback from field visits and review meetings into an Action Closure Tracker.
• Assist Product Manager in preparing Monthly Product Review Decks for meetings
  
  

Success Metrics

• 100% completion of Product Launch tasks as per timelines
• Achieve 100% revenue targets for the assigned product.
• 4.8 customer satisfaction scores and positive feedback from customers.
• 30% Engagement of MSL through scientific programs
• 100% management and availability of documentation & sales collaterals