Portfolio Marketing Head
Abbott
Date: 1 week ago
City: Mumbai, Maharashtra
Contract type: Full time
Portfolio growth and market share
- Deliver an EI of > 100 for the Portfolio and increase Abbott market share
- Deliver Portfolio Plan Sales and Plan Margin
- Achieve NPI targets for the Portfolio (number of products to be launched and sales from NPI)
- Undertake periodic research to identify emerging short and long-term therapy growth trends in Portfolio / Disease Area
- Undertake periodic research to identify emerging diagnosis and treatment trends in the respective disease areas
- Undertake periodic research to identify patient insights that could lead to shifts in the treatment or delivery landscape for the portfolio / individual therapies
- Complete a comprehensive competitor scan once a year to identify competitor strategies and potential new molecule threats
- Annually create a Portfolio plan for the Portfolio / Disease Area
- Identify and ideate new product opportunities for the Portfolio / Disease Area
- Identify and ideate on product innovations (e.g. LCM, packaging) for existing products
- Identify new markets and new channel opportunities to drive Portfolio / Disease Area growth
- Owner / manager of the marketing spend across therapies within the Portfolio / Disease Area
- Evaluate marketing RoI across different therapies and adjust strategy accordingly
- Decide on pricing strategy for the Portfolio / Disease Area
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