Performance Marketing Specialist
Fitspire - Health | Wellness
Date: 1 day ago
City: Delhi, Delhi
Contract type: Full time
We're seeking an experienced Performance Marketing Specialist to develop and execute data-driven marketing strategies across Meta and Google Ads, leveraging our Shopify website. The ideal candidate will have expertise in performance marketing, digital advertising, and e-commerce, with a proven track record of driving conversions, revenue growth, and ROI optimization.
Responsibilities
Responsibilities
- Develop and execute paid advertising strategies across Meta (Facebook, Instagram) and Google Ads.
- Manage ad budgets, bidding strategies, and campaign optimization.
- Ensure seamless integration with the Shopify website.
- Analyze market trends, consumer behavior, and competitor activity.
- Develop data-driven marketing plans to drive conversions, revenue, and customer acquisition.
- Monitor campaign performance, identify areas for improvement, and implement optimizations.
- Conduct A/B testing to enhance ad creatives, targeting, and bidding strategies.
- Ensure collaboration with cross-functional teams (creative, analytics, sales).
- Track and analyze key performance indicators (KPIs) such as ROAS, CAC, RTO, and conversion rates.
- Provide regular reporting and insights to stakeholders.
- 5+ years of experience in Consumer brand performance marketing only, digital advertising, or e-commerce.
- Proven expertise in Meta and Google Ads, with experience managing large-scale campaigns for consumer brands.
- Strong understanding of the Shopify platform and e-commerce marketing.
- Data-driven mindset with excellent analytical and problem-solving skills.
- Leadership experience, with the ability to manage and mentor teams/agencies if any.
- Excellent communication and project management skills.
- Experience in the health and wellness industry.
- Knowledge of attribution modeling and marketing mix modeling.
- Familiarity with marketing automation tools and CRM systems, and affiliate marketing.
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