Performance Marketing Manager (Google & Meta Ads)

HuntingCube Recruitment Solutions


Date: 3 weeks ago
City: Delhi, Delhi
Contract type: Full time
Role Overview

We are seeking a data-driven and strategic Performance Marketing Specialist with a strong track record in

managing and optimizing campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal

candidate brings a growth mindset and a deep understanding of the D2C/ecommerce landscape, coupled with

hands-on experience scaling paid media performance.

Key Responsibilities

  • Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube)

and Meta Ads (Facebook, Instagram).

  • Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.
  • Conduct keyword research, audience targeting, and competitor benchmarking.
  • Continuously A/B test creatives, copy, landing pages, and audience segments.
  • Analyze campaign data and prepare performance reports with actionable insights.
  • Collaborate with creative and product teams to develop high-performing ad assets.
  • Stay updated with industry trends, platform changes, and best practices in digital advertising.
  • Manage and scale advertising budgets efficiently, ensuring profitable acquisition.

Requirements

  • 3+ years of experience in performance marketing, specifically with Google and Meta platforms.
  • Proven success in driving growth for D2C or eCommerce brands.
  • Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking

and audience segmentation.

  • Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution

modelling.

  • Experience with conversion rate optimization and funnel analysis.
  • Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.
  • Excellent communication skills and a collaborative approach to problem-solving.

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