Performance Marketing Manager (Google & Meta Ads)
HuntingCube Recruitment Solutions
Date: 3 weeks ago
City: Delhi, Delhi
Contract type: Full time

Role Overview
We are seeking a data-driven and strategic Performance Marketing Specialist with a strong track record in
managing and optimizing campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal
candidate brings a growth mindset and a deep understanding of the D2C/ecommerce landscape, coupled with
hands-on experience scaling paid media performance.
Key Responsibilities
We are seeking a data-driven and strategic Performance Marketing Specialist with a strong track record in
managing and optimizing campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal
candidate brings a growth mindset and a deep understanding of the D2C/ecommerce landscape, coupled with
hands-on experience scaling paid media performance.
Key Responsibilities
- Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube)
- Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.
- Conduct keyword research, audience targeting, and competitor benchmarking.
- Continuously A/B test creatives, copy, landing pages, and audience segments.
- Analyze campaign data and prepare performance reports with actionable insights.
- Collaborate with creative and product teams to develop high-performing ad assets.
- Stay updated with industry trends, platform changes, and best practices in digital advertising.
- Manage and scale advertising budgets efficiently, ensuring profitable acquisition.
- 3+ years of experience in performance marketing, specifically with Google and Meta platforms.
- Proven success in driving growth for D2C or eCommerce brands.
- Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking
- Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution
- Experience with conversion rate optimization and funnel analysis.
- Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.
- Excellent communication skills and a collaborative approach to problem-solving.
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