Pay Per Click Manager in Dewas, Indore, Bhopal, Ujjain

A PPC specialist is an entry-level digital marketing role that focuses on the marketing channel known as pay-per-click advertising, or PPC. PPC specialists use their expertise to design, build, and execute on digital advertising campaigns that meet organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is the term used to refer to paid advertising on the internet, usually through Google Ads, Bing Ads, Amazon & Flipkart.

Key Responsibilities

• Audit, set up, manage, and optimize clients' PPC campaigns across platforms.
• Communicate regularly with clients to understand goals and provide campaign updates.
• Launch and manage paid search campaigns (Google Ads, Bing Ads, Amazon, Flipkart).
• Participate in developing effective paid search strategies aligned with client objectives.
• Select relevant keywords and define appropriate audience targeting.
• Monitor and manage advertising budgets efficiently to ensure maximum ROI.
• Adjust bids and strategies based on performance insights and campaign objectives.
• Track key performance indicators (KPIs) to evaluate success and identify areas for improvement.
• Create detailed performance reports and dashboards for internal use and client presentations.
• Write compelling and concise ad copies that drive clicks and conversions.
• Analyze campaign data to inform strategy and decision-making.
• Stay updated on current PPC, SEM, and digital marketing trends.
• Suggest and execute new campaigns across various digital channels.
• Maintain relationships with PPC ad platforms and vendors.
• Identify and mitigate risks related to click fraud.
• Collaborate with internal teams to ensure campaigns align with overall marketing efforts.
• Apply knowledge of SEO principles to support holistic search strategies.
• Ensure cost-effective use of clients’ marketing budgets.
  
  

About Company: Evitamin is an E-commerce and digital marketing service provider established in Indore. We deliver quality creative services to our clients comprising SMM, PPC, A+ content, cataloging, web design and development, digital marketing, E-commerce solutions, content management, and advertising-related projects.