Partnership Marketing Manager

Job Description

Company Overview

At Workmates, we're one of the fastest growing partners to the world's leading AWS cloud partner. We're a Premier level partner and have been recognized as an AWS Consulting Partner of the Year. At Workmates, we help enterprises migrate, modernize, secure and scale to the digital core, driving real business impact through cloud innovation and transformation.

Choosing Workmates means elevating your consultative cloud selling skills while immersing yourself in a culture where innovation, collaboration and growth go hand in hand. Join us to lead native cloud transformation journeys and push the boundaries of what's possible in Cloud innovation, Management, Modernization, Cybersecurity, and Gen AI.

We believe our people are our greatest asset. Let's build best-in-class, cloud native operations together, where your independence and ownership are respected, so you can truly be you.

What We're Looking For

The role of Partnership Marketing Manager will involve driving co-marketing initiatives and joint programs with AWS and other strategic partners. This includes managing MDF (Market Development Funds) programs, planning and executing partner-led events online & offline), and creating joint campaigns that generate demand and strengthen ecosystem visibility.

In addition to partnership marketing, the role will also contribute to broader marketing activities such as brand communications, campaign support, and pipeline acceleration programs where required. This profile will need the employee to travel extensively.

Location: Kolkata / Bangalore (From HO if in Kolkata/Remote if Bangalore)

Experience: 6-8 years

Key Responsibilities

Partnership Marketing (Core Focus)

• Own and manage co-marketing initiatives with AWS and ecosystem partners (ISVs, OEMs, channel partners).
• Plan, execute, and report on MDF-funded campaigns, ensuring compliance with AWS guidelines.
• Develop and drive joint go-to-market campaigns (events, webinars, digital campaigns).
• Work closely with partner teams to create case studies, success stories, and co-branded collateral.
• Track ROI and ensure measurable outcomes from partnership programs.
  
  

Event & Program Execution

• Plan and execute partner-driven events such as round-tables, customer workshops, and large-format conferences.
• Coordinate with AWS and partner teams on speaker nominations, agenda planning, and audience acquisition.
• Manage follow-up campaigns to convert event leads into qualified opportunities.
  
  

Marketing & Communication Support

• Contribute to pipeline creation activities through targeted partner-driven campaigns.
• Support brand communication initiatives including content for press releases, blogs, and social media (especially co-branded content).
• Collaborate with internal sales and marketing teams to align partner marketing with business priorities.
  
  

Qualifications

Minimum 6-8 years of experience in partnership marketing, alliance marketing, or B2B marketing in IT/Cloud services.

Key Skills And Attributes

• Minimum 6-8 years of experience in partnership marketing, alliance marketing, or B2B marketing in IT/Cloud services.
• Strong understanding of partner ecosystems (AWS, ISVs, OEMs, resellers).
• Proven experience managing MDF-funded campaigns and co-marketing programs.
• Hands-on experience with event execution (virtual & physical).
• Strong communication and relationship management skills.
• Ability to coordinate with multiple stakeholders and deliver on tight timelines.
• Familiarity with CRM and marketing automation tools is a plus.
  
  

Why Join Us?

Be a part of the growth and transformation journey of Workmates being part of a young team led by prominent Co-founders and industry leaders.

Requirements

• Minimum 6-8 years of experience in partnership marketing, alliance marketing, or B2B marketing in IT/Cloud services.
• Strong understanding of partner ecosystems (AWS, ISVs, OEMs, resellers).
• Proven experience managing MDF-funded campaigns and co-marketing programs.
• Hands-on experience with event execution (virtual & physical).
• Strong communication and relationship management skills.
• Ability to coordinate with multiple stakeholders and deliver on tight timelines.
• Familiarity with CRM and marketing automation tools is a plus.
  
  

Benefits

What We Offer

• Opportunity to lead and shape partnership marketing in a fast-growing IT services company.
• Exposure to high-impact joint programs with AWS and global technology partners.
• Hands-on involvement across a mix of co-marketing, pipeline-building, and brand visibility initiatives.
• A fast-paced, growth-oriented environment with the chance to expand into broader marketing leadership.
  
  

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