Marketing Specialist - Senior
Cummins Inc.
Date: 3 weeks ago
City: Pune, Maharashtra
Contract type: Full time
Description
Key Responsibilities:
Qualifications, Skills, and Experience:
Experience:
Intermediate Level Of Relevant Work Experience Required.
Organization Cummins Inc.
Role Category Hybrid
Job Type Exempt - Experienced
ReqID 2400250
Relocation Package No
Key Responsibilities:
- Account Management: Responsible for managing specific Key Accounts (OEMs) in Engine Business Unit Off Highway Business to drive top line and bottom line.
- Formulate and implement initiatives to enhance Cummins’ position in the OEM account and increase wallet share.
- Lead cross-functional teams to support OEMs' growth and strengthen relationships with customers.
- Marketing Strategy: Leads the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
- Works with leaders to develop marketing communication plans and prepares drafts of marketing communications.
- Leads project management support and communicates plans, deadlines, and achievements to marketing leaders.
- Project and Communication Management: Works across regions & customers with cross functional teams to execute projects.
- Participates as a representative of Marketing on Value Package Introduction & change management teams.
- Understands the global brand strategy and aligns work products to that strategy.
- Customer Insight and Continuous Improvement: Documents and understands marketing and sales systems and processes.
- Collects and interprets customer satisfaction data; integrates Voice of the Customer into marketing plans.
- Participates in continuous improvement activities as the marketing function representative.
- Coaches less experienced marketing specialists.
Qualifications, Skills, and Experience:
- Education: College, university, or equivalent degree in Marketing, Sales, Business Administration, or a related subject required.
- Licenses and Certifications: This position may require licensing for compliance with export controls or sanctions regulations
- Balancing Stakeholders: Anticipating and balancing the needs of multiple stakeholders.
- Communicating Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
- Driving Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
- Planning and Aligning: Planning and prioritizing work to meet commitments aligned with organizational goals.
- Resourcefulness: Securing and deploying resources effectively and efficiently.
- Channel Awareness: Explaining and contextualizing industry structure, dynamics, and path to market to advance organizational goals.
- Market Analysis: Researching information using meaningful and valid sources and data to expand knowledge of markets; analyzing findings to identify trends and create a coherent image of the market; summarizing relevant insights by condensing, prioritizing, and translating how these impact our business.
- Marketing Plan Management: Developing marketing mix recommendations based on the 4 P’s (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guiding and influencing cross-functional implementation and creating a framework to evaluate market responses and business performance.
- Translating Relevant Market Data: Collecting and categorizing customer voices and market information by leveraging appropriate research tools and techniques; analyzing research findings to identify opportunities to deliver customer solutions.
- Valuing Differences: Recognizing the value that different perspectives and cultures bring to an organization
Experience:
Intermediate Level Of Relevant Work Experience Required.
- Knowledge of and experience using the four P's of marketing (Product, Price, Promotion, and Placement) required.
Organization Cummins Inc.
Role Category Hybrid
Job Type Exempt - Experienced
ReqID 2400250
Relocation Package No
How to apply
To apply for this job you need to authorize on our website. If you don't have an account yet, please register.
Post a resumeSimilar jobs
Business Intelligence Analyst - Senior
Cummins Inc.,
Pune, Maharashtra
15 hours ago
DescriptionGPP Database Link (https://cummins365.sharepoint.com/sites/CS38534/)Job SummaryResponsible for the preparation of complex and interpretive business analyses and reports.Key ResponsibilitiesGathers reporting requirements and analyzes data to provide recurring and ad hoc reports to the organization. Performs quality assurance and tests conclusions to ensure validity of the analysis. Leverages data and analytics to provide or propose solutions that drive operational improvement. Uses globally standardized...
Compensation & Benefits Manager - India
Ecolab,
Pune, Maharashtra
3 days ago
Job Characteristics Work closely with India HR Head & IMEA C&B Lead to develop and implement new policies and procedures relating to C&B in India. Work with the India HR Head & IMEA C&B Lead to drive globally consistent programs such as pay ranges, positions & structures, compensation & benefits advice, industry surveys, ESOP's & RSU's related programs and its...
Director of Sales - Pune (Hospitality Background)
Della Adventure & Resorts Pvt Ltd,
Pune, Maharashtra
3 days ago
Job DescriptionJob Title: Director of SalesFunction: SalesLocation: PuneAbout Della Adventure and Resorts: Della Adventure and Resorts is a premier hospitality and adventure destination nestled in the serene landscapes of Lonavala, Maharashtra. Offering a unique blend of luxury accommodation, thrilling adventure activities, and exquisite dining experiences, Della is renowned for delivering unforgettable moments to its guests.Position Overview: We are seeking a...
