Marketing Specialist (Part-Time or Full-Time)

About Us

AssistNow is a dynamic company specializing in Workday and AI-driven solutions, offering cloud-based products and services to help businesses navigate digital transformation. We operate in the B2B space, serving small to medium-sized enterprises across North America and Europe. Our mission is to innovate, simplify, and transform businesses by providing cutting-edge technology and consulting services.

Role Overview

We are seeking a creative and results-driven Marketing Specialist with B2B marketing experience to drive brand awareness, lead generation, and business growth. This role is ideal for someone with a strategic mindset who can execute impactful marketing campaigns, create compelling content, and optimize digital marketing efforts. You will play a key role in shaping AssistNow’s marketing strategy within the Workday, AI, and digital transformation space.

This role can be part-time or full-time, depending on experience and availability.

Key Responsibilities

• Strategic Marketing Execution: Develop and execute B2B marketing campaigns aligned with AssistNow’s business objectives, targeting decision-makers in Workday, AI, and digital transformation markets.
• Content Development: Create high-quality, engaging content across various platforms, including blogs, social media, whitepapers, email campaigns, case studies, and presentations, showcasing our expertise in cloud solutions and technology consulting.
• Lead Generation & Demand Generation: Drive lead generation efforts through digital marketing, SEO, paid campaigns, and targeted outreach, optimizing conversion rates and customer acquisition.
• Project & Campaign Coordination: Manage and coordinate marketing initiatives, ensuring timely execution and alignment with business goals.
• Market & Competitive Research: Conduct in-depth research to analyze industry trends, competitor strategies, and market opportunities, providing insights to refine our marketing approach.
• Performance Analytics: Track and analyze marketing campaign performance, using data-driven insights to optimize strategies and improve ROI.
• Brand Awareness & Digital Presence: Strengthen AssistNow’s brand presence through website updates, social media management, and innovative branding initiatives.
• Event Marketing & Webinars: Plan, promote, and execute virtual events, webinars, and thought leadership initiatives that engage our B2B audience.
• Sales Enablement: Develop marketing collateral, sales decks, and product positioning materials to support the sales team in winning new business.
  
  
  

What We’re Looking For

• B2B marketing experience is a must (preferably in technology, SaaS, ERP, AI, or digital transformation sectors).
• Proven track record in demand generation, lead acquisition, and brand building in a B2B environment.
• Strong content creation skills, with experience in writing blogs, whitepapers, case studies, and campaign messaging.
• Ability to strategize, execute, and analyze marketing initiatives with measurable impact.
• Experience with marketing automation tools, CRM platforms, SEO, social media, email marketing, and digital advertising.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills with a strong eye for detail.
• Proficiency in design tools (Canva, Adobe Creative Suite) or video editing software is a plus.
• Self-starter with a proactive and innovative approach to problem-solving.
  
  
  

Why Join Us?

• Impactful Work: Directly shape the marketing strategy of a growing B2B tech company.
• Autonomy & Growth: Take ownership of marketing initiatives and grow within the company.
• Flexible Work Environment: Enjoy the option of part-time or full-time engagement with remote work flexibility.
• Cutting-Edge Industry Exposure: Gain hands-on experience in Workday, AI, and digital transformation marketing.
• Collaborative Culture: Work alongside a talented team of industry professionals in a fast-paced, innovation-driven environment.
  
  
  

If you’re an experienced B2B marketing professional looking to make an impact in the tech and consulting space, we’d love to hear from you!