Marketing Specialist

Position Requirement:

o Proficient in marketing automation and CRM systems. o Strong analytical skills and attention to detail.

o Excellent communication and project management skills.

o Ability to work independently and as part of a team.

Certifications: Eloqua certification is a plus.

Position Summary:

The Eloqua Specialist will play a crucial role in our marketing team by implementing, managing, and optimizing our marketing automation efforts using the Eloqua platform. This position will focus on enhancing lead generation, nurturing, and conversion processes to drive engagement and growth.

Key Responsibilities:

Eloqua Management: Configure and manage the Oracle Eloqua platform, including campaign creation, email marketing, lead scoring, and reporting.

Campaign Development: Collaborate with the Campaign Planning & Activation team to design, execute, and optimize multi-channel marketing campaigns that align with business objectives and target audience needs.

Lead Nurturing: Develop and maintain lead nurturing programs to move prospects through the sales funnel effectively. Segmentation and Targeting: Create and manage segmentation strategies to ensure targeted and personalized communication.

Data Management: Partner with the Marketing Operations team to maintain data integrity within Eloqua, including list management, contact uploads, and database cleansing.

Reporting and Analysis: Generate and analyse reports to measure campaign performance and

provide insights for continuous improvement. Training and Support: Provide training and support to team members on Eloqua best practices and platform use.