Marketing Specialist
HOPS HEALTHCARE
Date: 3 days ago
City: Ahmedabad, Gujarat
Salary:
₹180,000
-
₹500,000
per year
Contract type: Full time
Skills:
Campaigns, Events, Offline Marketing, Writing, Client Relations, Promotions, Branding,
Responsibilities
Campaigns, Events, Offline Marketing, Writing, Client Relations, Promotions, Branding,
Responsibilities
- Design social media strategies to achieve marketing targets
- Manage, create, and publish original, high-quality content
- Administer all company social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product development teams to create social buzz regarding new product launches
- Facilitate client-company communication (respond to queries, get reviews, and organize chats and Q&A sessions)
- Prepare weekly and monthly reports on web traffic and ROI
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals via social media to create a strong network
- Train internal teams to integrate and maintain a cohesive social media strategy
- Stay up-to-date with new digital technologies and social media best practices
- Proven work experience as a social media strategist or social media manager
- Hands-on experience using social media for brand awareness
- Understanding of SEO and web traffic metrics
- An ability to identify target audience preferences and build content to meet them
- Familiarity with web design and publishing
- Excellent multi-tasking skills
- Strong written and verbal communication skills
- Bachelor's or Master's degree in Marketing or a relevant field
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