Marketing Manager – Salesforce Services (B2B IT)

Job Description

We are looking for a dynamic Marketing Manager to drive demand generation and content marketing for our Salesforce Services portfolio. The ideal candidate will have strong B2B marketing experience, hands-on expertise in campaign planning and execution, and a deep understanding of Salesforce Clouds.

If you’re passionate about creating high-impact marketing strategies and driving measurable results, we’d love to hear from you.

Key Skills

• Proven experience in B2B lead and demand generation campaigns.
• In-depth knowledge of Salesforce Clouds (Sales, Service, Marketing, Experience, etc.).
• Expertise in marketing automation tools such as Marketo.
• Ability to create compelling, high-quality content across multiple formats.
• Strong audience segmentation and customer journey mapping skills.
• Hands-on experience in campaign optimization and performance tracking.
• Familiarity with Salesforce tools for campaign execution and analytics.
• Strong communication and collaboration skills.
• Experience mentoring junior marketers and leading cross-functional initiatives.
• Understanding of data privacy compliance and marketing data hygiene.
  
  

Roles and Responsibilities

• Develop and execute integrated marketing campaigns to promote Salesforce consulting and implementation services.
• Design marketing automation workflows for lead nurturing and conversion.
• Create and manage engaging content tailored to the B2B buyer journey.
• Collaborate with product, sales, and technical teams to align marketing efforts with business objectives.
• Use Salesforce tools for segmentation and personalized campaign execution.
• Analyze campaign data, derive insights, and implement performance improvements.
• Stay updated with Salesforce’s evolving offerings and industry best practices.
• Ensure compliance with global data privacy regulations and maintain data quality.
• Share best practices across the team and support in mentoring junior marketers.