Marketing Manager – Marketing Automation Services

Job Description

We are looking for a results-driven Marketing Manager to lead demand generation and content initiatives for our Marketing Automation Services team. This role calls for a marketer with hands-on experience in campaign strategy, lead generation, and automation tools such as Marketo. If you’re passionate about building marketing pipelines, driving MQLs, and aligning content with the B2B buyer journey, we’d love to connect with you.

Key Skills

• Proven experience in end-to-end B2B demand generation strategy.
• Expertise in marketing automation platforms like Marketo, HubSpot, Pardot, or Eloqua.
• Deep understanding of B2B buyer journeys and content-led lead nurturing.
• Hands-on experience in setting up automated workflows, segmentation, and A/B testing.
• Ability to create compelling content across formats (blogs, landing pages, whitepapers, etc.).
• Familiarity with campaign analytics, lead scoring, and performance tracking.
• Strong communication and collaboration skills across teams.
• Knowledge of SEO, SEM, and paid digital channels (preferred).
• Experience in marketing IT or SaaS solutions to a global audience (preferred).
• Ability to manage and mentor junior marketers while meeting tight deadlines.
  
  

Roles and Responsibilities

• Develop and execute multi-channel marketing campaigns to drive pipeline growth.
• Design and implement automated lead-nurturing workflows to improve conversion rates.
• Align marketing initiatives with sales and product teams for better lead handoff and MQL quality.
• Drive content marketing efforts across key buyer journey stages.
• Analyze and report campaign performance, optimize for ROI, and engagement.
• Lead A/B testing and audience segmentation to improve personalization and targeting.
• Keep up with marketing trends, automation best practices, and competitor insights.
• Share marketing automation knowledge across teams and lead by example.