Marketing Manager - Diabetes Supremus

Job Title: Therapy Marketing Manager

Location/Site: Mumbai

Department / Division / Unit: Abbott Specialty Care

Reports to: Portfolio Marketing Head

Supervises: Brand Operations Managers

Job Duties/ Responsibilities/ Accountabilities

Therapy growth and market share

 Deliver an EI of > 100 for the therapy and increase Abbott market share

 Deliver therapy Plan Sales and Plan Margin

 Achieve NPI targets for the therapy (number of products to be launched and sales from NPI)

Driving therapy leadership

 Undertake periodic research to identify emerging short and long-term therapy trends

 Annually create a therapy plan for the therapy area owned

 Identify, ideate and deliver new product opportunities for the therapy

 Identify and ideate on product innovations (e.g. LCM, packaging) for existing products

 Design initiatives and concepts for scientific differentiation of Abbott in the therapy

 Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy

 Identify new markets and new channel opportunities to drive therapy growth

Arbitrage between brands

 Owner / manager of the marketing spend across brands within the therapy

 Evaluate marketing RoI across different activities / brands and adjust strategy accordingly

 Decide on pricing strategy for the therapy and between brands / SKUs

JOB SPECIFICATIONS: Skill, Education, Experience

Education

 Graduate in Science / Pharmacy

 MBA/PGDBA in Sales and Marketing from a top B school

Experience

 Brand management experience of at least 7 years (preferably in MNC)

 At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager

 Additional Exposure Of Sales Preferred

 Exposure to managing Key Accounts / dealing with Key Opinion Leaders

 Experience in managing new launches

Skills

 Excellent Communication Skills

 Functional & Technical Knowledge on therapy areas owned and other therapies in the division

 Demonstrates creativity, innovation and drive for results

 Ability to influence, lead and work with cross functional teams

 Analytical skills and good financial acumen

 Strategic thinking, problem solving and decision making skills

 Planning and organizing skills for short term and long term

 Time management and multi-tasking skills