Marketing Manager

Job Title:-Marketing Manager

Experience:- 7+ years 

Job Overview: 

The Marketing Manager will lead and execute the company's marketing strategy to drive brand awareness, customer engagement, and lead generation. This role involves planning campaigns, managing channels, analyzing performance, and coordinating with internal teams to ensure consistent, effective messaging that supports overall business goals.

Job Responsibilities:

• Develop and execute strategic marketing plans to drive awareness, engagement, and lead generation for Logicwind’s services and products.
• Own and deliver monthly targets of Marketing Qualified Leads (MQLs) by planning and executing high-impact marketing campaigns.
• Oversee all aspects of digital marketing, including SEO, SEM, email marketing, content marketing, LinkedIn marketing, and social media campaigns.
• Collaborate closely with the sales team to align marketing strategies with revenue goals and pipeline targets.
• Manage website content, updates, and performance, ensuring it supports lead generation and brand positioning.
• Plan and manage the creation of high-quality marketing content, including blogs, whitepapers, case studies, videos, and newsletters.
• Develop and communicate clear brand messaging, positioning, and storytelling for both services and products.
• Monitor and analyze marketing KPIs and campaign performance to optimize strategies.
• Coordinate with external agencies, designers, and freelancers as needed to deliver projects on time.
• Stay updated on industry trends, competitor activities, and emerging tools and technologies in marketing.

Skills Requirement:

• Demonstrated success in generating qualified B2B leads and executing full-funnel marketing campaigns.
• Strong hands-on experience in LinkedIn Marketing, including paid campaigns, content strategy, and engagement growth.
• Hands-on experience with tools like Google Analytics, HubSpot, SEMrush, WordPress, and social media platforms.
• Strong understanding of B2B marketing, buyer journeys, and account-based marketing strategies.
• Excellent written and verbal communication skills with strong storytelling abilities.
• Strong leadership skills and ability to manage cross-functional teams and external vendors.
• Analytical mindset with experience tracking metrics and delivering ROI-driven campaigns.

Nice to have:

• Experience marketing SaaS products or enterprise solutions.
• Knowledge of CRM tools.
• Experience working in startup or high-growth environments.

Required Experience:

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.
• 7+ years of proven experience in marketing roles within IT services and/or product companies.

Benefits:

• Opportunity to develop your own team
• Fast growth and more visibility into the company
• Experience to work on the latest technology
• Competitive Learning Environment with supportive co-workers
• Employee friendly HR Policies
• Paid leaves up to certain limits
• Competitive salaries & Bonuses
• Liberal working atmosphere

Job Type: 

Full-time