Marketing Manager

Job Description

Basic Information

Position: Marketing Manager

Location: Lucknow (Work from Office)

Compensation: ₹12,000 – ₹20,000/month (Performance-based)

Equity/ESOPs: Available for long-term association

Joining: Immediate

Preference: Local candidates from Lucknow will be given priority

About SarthiQ

SarthiQ is India’s first student-led digital platform connecting college students across various disciplines, including Engineering, Management, Arts, and Competitive Exam Prep. We are on a mission to bridge the gap between classroom learning and industry expectations by enabling students to build digital portfolios, collaborate on real-world projects, and participate in inter-college challenges.

With over 70 million Indian students in focus, SarthiQ is building a student-first ecosystem where students can discover internships, jobs, mentorship, and career opportunities—all while showcasing their talents to the world.

Role Overview

We are looking for a creative and strategic Marketing Manager to drive SarthiQ’s brand growth and student engagement in Lucknow. You will be responsible for designing and executing impactful marketing campaigns, managing social media presence, analyzing market trends, and ensuring consistent brand messaging across all channels.

If you are passionate about building brands, engaging communities, and shaping the future of India’s student ecosystem, this role is for you!

Responsibilities

• Develop and execute marketing strategies to boost SarthiQ’s visibility and student engagement
• Manage and grow SarthiQ’s presence across social media platforms with high-quality content
• Conduct market research and competitor analysis to identify trends and opportunities
• Plan and oversee digital and offline marketing campaigns
• Collaborate with internal teams (Outreach, Tech, and Content) to maintain brand consistency
• Monitor marketing budgets, track ROI, and prepare performance reports
• Lead and guide a small marketing team for content creation, promotions, and events
• Coordinate with colleges, student ambassadors, and partners for joint campaigns

Requirements

• Bachelor’s or Master’s degree (any field)
• Strong understanding of social media, digital tools, and content marketing
• Excellent communication and creative storytelling skills
• Leadership qualities and ability to manage a small team
• Strong analytical and market research abilities
• Prior experience in the education/edtech sector is a plus
• Must be based in Lucknow or willing to relocate

What You’ll Get

• Ownership of marketing strategy in a high-impact student platform
• Hands-on experience in shaping the brand of a fast-growing edtech startup
• Opportunity to build and lead marketing campaigns that reach thousands of students
• Flexible, growth-oriented work culture with mentorship and learning opportunities
• Performance-based incentives + long-term wealth creation via ESOPs