Marketing Manager
Expleo Group
Date: 3 days ago
City: Chennai, Tamil Nadu
Contract type: Full time
We need a senior marketer with a minimum of 15 years' experience to drive lead gen campaigns. T he goal is to help the company find new customers and develop business.
Responsibilities
12 - 15 years of relevant work experience
Responsibilities
- Understanding technology and engineering service/solution offering and devising & executing brand-building and lead-generation campaigns to generate and nurture sales-qualified leads in the identified markets.
- Proven track record in driving account-based marketing programmes, events marketing, digital/social media marketing and brand building campaigns
- Create and update customer profiling for launching targeted campaigns.
- Must take ownership and accountability for formulating a campaign plan targeting existing clients and prospects - work closely with pre-sales, solution, and sales teams.
- Ability to identify the right marketing channel for branding and lead generation campaigns.
- Must be efficient in handling inbound queries as well - through email and phone.
- Ability to manage marketing communication to attract and influence customers/prospective clients.
- Lead the content marketing engine.
- Leverage search engine tools to find business leads and opportunities on digital channels.
- Conduct customer, competitor, and solution analysis to understand the market better and aid in packaging the solution offering
- Contributes to teams success by accomplishing related results and by supporting peers.
- Collate and interpret campaign data to achieve set campaign objectives.
- Present the campaign goals and objectives to the internal stakeholders.
- Hands on experience in leveraging martech tools.
- Must have handled a team.
- Having experience in working with marketing agencies.
- Bachelor’s degree in commerce or a similar relevant field
- 12 - 15 years of relevant work experience
- Excellent communication, interpersonal and presentation skills
- Networking skills
- Bold attitude and a pursuer mentality
- Calm temperament and ability to handle challenges
- Must have handled a team
12 - 15 years of relevant work experience
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