Marketing Lead
Sberbank India
Date: 3 weeks ago
City: Delhi, Delhi
Contract type: Full time
About The Role
Sberbank India is seeking an energetic and performance-oriented Marketing Lead to join our growing team at our Delhi office.
Key Responsibilities
Sberbank India is seeking an energetic and performance-oriented Marketing Lead to join our growing team at our Delhi office.
Key Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with business objectives.
- Enhance and manage brand identity, ensuring consistency across all touchpoints.
- Oversee acquisition channels, including SEO, content marketing, paid advertising, strategic partnerships, and event marketing.
- Drive product & service promotion strategies, including audience segmentation, customer journey mapping, and lead generation.
- Support the sales team with high-impact presentations, collateral development, and business event coordination.
- Lead financial planning for marketing initiatives, including budget management, forecasting
- Collaborate cross-functionally with procurement, product, sales, and external agencies to ensure seamless execution.
- Develop and track KPIs to measure campaign effectiveness and adjust strategies accordingly.
- Minimum 5 years of experience in marketing, preferably within the banking or financial services sector (experience in FMCG and auto categories also an advantage)
- At least 3 years of hands-on experience in event marketing, brand management, and customer acquisition, with a strong understanding of financial products and services.
- Experience in process optimization, automation, and workflow efficiency in marketing operations.
- Strong stakeholder management skills, with experience collaborating with internal teams (sales, compliance, product) and external partners (agencies, vendors, media).
- Ability to work independently and lead cross-functional teams in a fast-paced environment.
- Competitive salary and opportunities for professional development
- A quarterly bonus, which is paid every quarter for the work done
- Collaborative working environment in a state-of-the-art Delhi office
- Professional and theme communities, support of employee initiatives
- Courses in Corporate University
- Opportunity to come for HQ and complete an internship at Sber
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