Marketing Intern (India)
IMA | Institute of Management Accountants
Date: 3 weeks ago
City: Bengaluru, Karnataka
Contract type: Intern
About The Role
This is a seven to eight month maternity cover role provides hands-on experience in digital marketing, events, PR, member engagement, and competitor research, while offering global exposure through cross-border collaboration. This role is a strong stepping stone for any marketer early in their career.
Tasks & Responsibilities
This is a seven to eight month maternity cover role provides hands-on experience in digital marketing, events, PR, member engagement, and competitor research, while offering global exposure through cross-border collaboration. This role is a strong stepping stone for any marketer early in their career.
Tasks & Responsibilities
- Assist in managing the social media planner, scheduling, and execution across platforms.
- Monitor, track, and report on social media performance, providing ideas for optimization.
- Support in event development: coordination, logistics, printing, set-up, onsite engagement, and post-event follow-up (both in-person and webinars).
- Coordinate with the PR agency to ensure deliverables and campaigns are executed as per requirements.
- Reach out to members for testimonials and contribute to the execution of local podcasts.
- Assist in reviewing lead nurture campaigns, track performance, and report insights to enhance effectiveness.
- Help maintain and update sales enablement tools for the local market.
- Draft and edit blog articles relevant to local themes and initiatives.
- Manage all social media platforms, ensuring consistent branding and timely content delivery.
- Provide marketing support to chapters and Approved Training Partners.
- Assist with renewal messaging campaigns to support member retention and reduce attrition.
- Conduct competitor research, gather insights on trends, campaigns, and positioning,
- Contribute to ad-hoc marketing activities and special projects as required.
- Recently graduated with a degree in Marketing, Communications, Business, or a related field.
- Strong written and verbal communication skills.
- Excellent knowledge of social media platforms and digital marketing trends.
- Good organizational skills with the ability to manage multiple tasks and meet deadlines.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with design tools (e.g., Canva) or CRM platforms is a plus.
- Interest in events, content creation, and market research.
- Proactive, detail-oriented, and eager to learn in a fast-paced team environment.
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