Marketing Head
uEngage
Date: 11 hours ago
City: Panchkula, Haryana
Contract type: Full time

uEngage specializes in developing SaaS-based products, including food delivery apps and direct ordering apps tailored for clients in the F&B industry. We are seeking a dynamic and experienced Marketing Head to lead our marketing efforts and drive our brand forward.
Duties & Responsibilities
Duties & Responsibilities
- Develop and Implement Marketing Strategy:Formulate and execute comprehensive marketing strategies to enhance brand visibility and achieve business goals.
- Team Leadership:Manage and lead a team of marketing professionals, fostering a collaborative and innovative work environment.
- Cross-Department Collaboration:Work closely with other departments to ensure consistent and cohesive brand messaging across all channels.
- Vendor Management:Source, manage, and maintain relationships with third-party vendors to support marketing initiatives.
- Strategic Planning:Develop both short-term and long-term marketing plans for various countries or regions.
- Drive Marketing Initiatives: Enhance recruitment mechanics, increase retention rates, improve customer insight, innovate brand communications, and contribute to the overall business strategy.
- Resource Management:Allocate and manage resources required to achieve marketing objectives.
- Performance Analysis:Analyse marketing results and develop best practices to continuously optimize programs for increased effectiveness.
- Agency and Vendor Relationships: Oversee and manage relationships with marketing agencies and vendors.
- Creative Strategy Oversight: Guide the creative strategy for all brands under the company’s portfolio.
- Market Share Acquisition: Develop marketing plans and programs for each product to obtain and grow market share.
- ROI Delivery: Demonstrate a proven track record of delivering marketing program ROI.
- Marketing Automation and CRM Systems: Utilize marketing automation and CRM systems to manage and optimize marketing programs.
- Sales Partnership: Collaborate with the sales team to optimize lead workflow and enhance lead conversion.
- Integrated Marketing Strategies: Apply a deep understanding of integrated marketing strategies and practices to drive successful marketing campaigns.
- Educational Background: Bachelor's degree in Marketing, Business, Communications, Management, or related fields. An MBA or advanced degree is preferred.
- Experience: Minimum of 7 years of experience in marketing functions or campaign management.
- Industry Knowledge: Up-to-date knowledge of SaaS and technology industry trends.
- Strong leadership and team management skills
- Excellent communication and collaboration abilities
- Proficiency in marketing automation and CRM systems
- Strategic thinking and problem-solving skills
- Ability to analyse data and derive actionable insights
- Opportunity to lead and shape the marketing strategy of a growing company
- Work with a passionate and dedicated team
- Competitive salary and benefits package
- Dynamic and innovative work environment
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