Marketing Executive BTL
Rollick Ice cream
Date: 4 weeks ago
City: Guwahati, Assam
Contract type: Full time
Internal
Key Interfaces:
Essential Responsibilities:
Age: 28-35 years
Minimum Qualification: MBA/ PG Diploma in Marketing Communication
Desired Qualification: Additional Certification in Content Creation Softwares
Desired Experience: 2- 8 Years
Desired Industry Exposure: FMCG/Beverage/QSR
Desired Geographical Exposure: Extensively worked in East India
Language: English/Hindi/Bangla/Local Languages
Two wheeler with Driving license Mandatory
Competencies: Level 1 ( Basic)
Interested candidate please share your updated resume [email protected]
Perks and benefits : PF+Mediclaim+Gratuty+bonus+incentive
Key Interfaces:
- Sales Team- Area Sales Manager/District Manager/Sales Officer
- Logistics- Dispatch Supervisors/ AM- Logistics Factory/AM-Logistics CCR Operations
- Executive- Housekeeping
- Advertising Agencies
- Agencies supporting BTL Activities and Digital Marketing
- Deep Freezer and Push Cart Vendors
- Market Influencers
- Consumer Research Agencies
- Trade Partners-Distributors and Retailers
Essential Responsibilities:
- Developing and executing a results-driven, multi-platform communications strategy and plan in line with management and brand direction while reflecting local priorities
- Creating and managing all marketing materials and collateral in line with brand direction
- Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
- Tracking effectiveness of various campaigns and course correcting as required
- Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
- Executing the planning and implementation of PR and initiatives related to the brand
- Planning and Executing BTL Activities which gives the best cost per sales as well as ROI
- Planning and Executing annual visibility in shop as well for Point of Sale Materials
- Act as a bridge between sales and marketing teams for driving business priorities
Age: 28-35 years
Minimum Qualification: MBA/ PG Diploma in Marketing Communication
Desired Qualification: Additional Certification in Content Creation Softwares
Desired Experience: 2- 8 Years
Desired Industry Exposure: FMCG/Beverage/QSR
Desired Geographical Exposure: Extensively worked in East India
Language: English/Hindi/Bangla/Local Languages
Two wheeler with Driving license Mandatory
Competencies: Level 1 ( Basic)
- Analytical Thinking
- Planning and Organizing
- Efficiency Orientation
- Entrepreneurial Ability
- Business Acumen
- Excellent Verbal and Written Communication
- Excellent skills on MS-Word, Excel and PowerPoint
- Quantitative Aptitude
- Excellent Negotiation and Time Management Skills
- Excellent Vendor Management Skill
Interested candidate please share your updated resume [email protected]
Perks and benefits : PF+Mediclaim+Gratuty+bonus+incentive
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