Marketing Automation Manager

Summary

We are seeking a highly resourceful and technically skilled Marketing Automation Manager to join our team. In this role, you will own the entire marketing funnel, execution to analysis and optimization. The ideal candidate will have deep expertise in managing a modern marketing technology stack, be familiar with the latest AI tools, and possess the technical skills to implement and maintain these systems independently. This is a role for a "doer" who thrives on solving complex growth challenges through experimentation and innovation.

Your role in our mission

Key Responsibilities

• Strategy & Planning: Develop and execute end-to-end, multi-channel marketing campaigns that directly impact business growth and revenue.
• Marketing Technology Ownership: Independently manage and optimize our marketing and reporting tool suite. This includes implementation, configuration, and API-based integrations.
• AI Integration: Actively research, evaluate, and deploy new AI tools and techniques to enhance marketing workflows, personalize content, and automate campaign management.
• Technical Implementation: Use technical skills (such as working with APIs, basic HTML/CSS, or Zapier/Make automations) to set up tracking, build workflows, and integrate various tools without heavy reliance on developers.
• Reporting: Track, measure, and report on growth and account-level metrics using Power BI, Tableau, Domo, or similar visualization tools. Build and maintain custom dashboards to monitor performance and present clear, actionable insights to the wider team.
• Cross-Functional Collaboration: Work closely with product, sales, and marketing teams to identify growth opportunities, share insights, and implement data-driven strategies.
• Continuous Learning & Innovation: Stay ahead of marketing trends, AI tools, and growth strategies, quickly evaluating and implementing new technologies to gain competitive advantage.
  
  

Required Skills & Qualifications

• B.Tech or MBA from Tier 1 College
• 5–10 years of experience in digital marketing, growth marketing, or full-stack marketing roles.
• Hands-on expertise in Salesforce, HubSpot, Demandbase, Folloze, Power BI, and AdTech platforms.
• Strong analytical skills, with experience building dashboards, reporting, and interpreting marketing data.
• Experience leveraging AI and automation tools in marketing campaigns.
• Ability to work independently, manage multiple projects, and execute campaigns end-to-end.
• Strong understanding of marketing technology, digital channels, and campaign optimization.
• Excellent communication, problem-solving, and project management skills.
  
  

Preferred Qualifications

• MBA in Marketing, Business, or a related field.
• Experience in B2B SaaS or technology-driven marketing environments.
• Knowledge of SQL, APIs, or coding for marketing automation and integrations.
  
  

Work Timings

• 2 PM -11 PM IST