Manager - Digital Marketing (Media Specialist)
Flipkart
Date: 3 weeks ago
City: Bengaluru, Karnataka
Contract type: Full time
Media Strategy: Recommend the right media priorities, mix, weights, phasing and so on, using platform analytics, campaign insights and consumer truths.
Execution Excellence: Operational Understanding & experience of Meta Ads, Google Ads - Adwords & DV360, X Ads, Snaptchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL & Content Creators ecosystem is good to have.
Measurement : Thinking beyond just media metrics, working towards business attribution of the media impact.
Ad tech set up: Should be very savvy and be able to evaluate multiple platforms, on board partners, set planning principles and manage campaigns.
The Role Requires Close Collaboration With
The role is an opportunity to be a part of the marketing culture at flipkart that is built on Precision, Frugality & Innovation.
Qualification & Experience
5-7 years of experience in media planning at scale, with understanding of the ad tech ecosystem.
Ecom Experience Would Be An Added Advantage.
Education: Graduation / Post graduation ( Full Time). Premier B School
Execution Excellence: Operational Understanding & experience of Meta Ads, Google Ads - Adwords & DV360, X Ads, Snaptchat Analytical understanding, Understanding of 3rd Party Publisher Ecosystem. Understanding of Tech KOL & Content Creators ecosystem is good to have.
Measurement : Thinking beyond just media metrics, working towards business attribution of the media impact.
Ad tech set up: Should be very savvy and be able to evaluate multiple platforms, on board partners, set planning principles and manage campaigns.
The Role Requires Close Collaboration With
- Partners : Google/Facebook/Twitter
- 3rd Party - Publisher Ecosystem
- Media Agencies
- Brand Team
- Category Team
- Analytics
The role is an opportunity to be a part of the marketing culture at flipkart that is built on Precision, Frugality & Innovation.
Qualification & Experience
5-7 years of experience in media planning at scale, with understanding of the ad tech ecosystem.
Ecom Experience Would Be An Added Advantage.
Education: Graduation / Post graduation ( Full Time). Premier B School
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