Manager - Digital Marketing and Communication
Swiggy
Date: 21 hours ago
City: Bengaluru, Karnataka
Contract type: Full time
Ways of working : Mandate 3 – Employees will work full-time from their base location - Bangalore
About This Role
This position will be a part of the Swiggy DnD marketing & comms primarily focusing on performance marketing for acquiring new users and managing overall communication to DPs across DnD’s own media channels. This role would report directly into the Director of S&O in the Food Team.
Responsibilities
About This Role
This position will be a part of the Swiggy DnD marketing & comms primarily focusing on performance marketing for acquiring new users and managing overall communication to DPs across DnD’s own media channels. This role would report directly into the Director of S&O in the Food Team.
Responsibilities
- Strategizing, Planning, and Managing all Digital Marketing/Performance Marketing activities
- Taking insight-driven approaches toward media strategy and planning. Identify trends & insights through AppsFlyer and other tools to optimize media budgets and deliver media efficiency.
- End to End responsibility for managing agency for digital marketing campaigns of new user acquisitions, retargeting campaigns via Google/Facebook/DV360/Search/Programmatic/affiliates and etc
- Responsible for KPIs of Customer Acquisition Cost, Conversion Rates, CTR, CPL, CPM etc
- Optimizing creatives and ad sets across platforms to drive high efficiency.
- Managing affiliate marketing channels while ensuring the best quality users and minimizing fraud and driving good reliability
- Reporting campaign results along with funnel trends and projections
- Developing optimization strategies that increase the company's organic visibility on Search (Google) and overall Search Engine Optimization (SEO) performance and ASO performance.
- Responsible for managing DE Comms channels - clevertap as a CRM engine, know nuggets, SMS, whatsapp and other channels like IVRS
- KPIs owned will be for improving reach, CTR and incremental sessions per weekly active delivery partners
- Min 5 years running digital campaigns
- Manage a team of 4-6 members across Digital, Affiliates, Comms who would work in roster shifts
- Self-driven and a strong bias for action, fitment in startup culture
- Excellent analytical, communication, collaboration, and stakeholder management skills
- In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/personalization on external communication channels.
- Expertise in Google, Facebook, Programmatic, Affiliates, and digital mobile marketing channels.
- Hands-on knowledge on Search Engine Optimization (SEO) to drive organic growth is a plus
- Experience with a B2C consumer tech/e-commerce platform, preferably in a growth marketing role or marketing agencies
- Hands-on knowledge of managing CRM tools like moengage, Clevertap etc is a must
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