Lead - Product Marketing Specialist

Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world’s most valuable enterprises — global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

Job Description

What You'll Do:

Strategic Positioning & Core Messaging

• Partner with Product Management to develop foundational messaging architecture and positioning frameworks for Sprinklr Service products.
• Define global go-to-market strategy and create scalable frameworks that can be adapted across regions and market segments.
• Develop core value propositions, messaging pillars, and competitive differentiation strategies for the Service portfolio.
• Lead product launch frameworks and establish best practices for Service product introductions globally.
• Own release marketing communications for Service products and support customer training teams to enhance adoption and usage.
  
  

Market Intelligence & Thought Leadership

• Own corporate-level positioning for Sprinklr Service across key buying personas.
• Conduct primary market research, customer interviews, and competitive analysis to inform Service positioning and strategy.
• Build authoritative thought leadership in CCaaS and customer service markets through strategic content development and industry engagement.
  
  

Strategic Execution & Content Development

• Develop comprehensive Bill of Materials (BOM) strategy for Service products, establishing content hierarchies and asset priorities.
• Own Service-focused website messaging strategy and ensure consistent positioning across all corporate touchpoints.
• Act as internal consultant within the marketing organization, informing and guiding Service-focused messaging and campaign strategy.
  
  

What Makes You Qualified:

• 7+ years of B2B SaaS product marketing experience with deep expertise in CCaaS, Contact Center, or Customer Service technology markets.
• Proven track record in developing positioning frameworks and messaging architecture that can scale across organizations.
• Strong storytelling and exceptional communication skills; ability to clearly convey complex customer service solutions to diverse audiences.
• Demonstrated success in taking customer service/contact center products to market and executing structured GTM strategies.
• Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions in competitive service markets.
• MBA not mandatory but preferred.
  
  

Why You'll Love Sprinklr:

We're committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world’s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand’s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks and virtual fitness. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we’re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr’s EEO Policy and EEO is the Law.

Warning about Recruiting Scams:

Please be vigilant for recruiting scams impersonating Sprinklr. Sprinklr will never ask you for money, to pay for equipment, or for unnecessary personal information during the interview process. Sprinklr will also never pay in Bitcoin or send email communications from our executives. Please review the Federal Trade Commission's advice to avoid these types of scams.

If you are contacted by someone whom you suspect may not be appropriately representing Sprinklr, please do not engage and block their email or phone number immediately.