Lead Generation Specialist

Location: Raipur, Chhattisgarh

Experience: 2-4 Years

Reports To: IT Sales Manager, Gurugram

At Swaran Soft, we are revolutionizing digital transformation with cutting-edge technology, empowering enterprises like Honda, Bausch & Lomb, and Saudi Aramco to excel. With over 22 years of expertise, a robust portfolio of 1,000+ successful projects, and a dynamic team of 150+ professionals, Swaran Soft is the ideal workplace for those who aspire to innovate and make a meaningful impact in the tech world.

We prioritize speed to deliver, foster collaborative innovation, and believe in empowering our team members with opportunities to grow professionally and personally.

We are looking for a Digital Marketing Expert with specialization in B2B Lead Generation using tools like LinkedIn Sales Navigator. This role is pivotal in driving our outreach and business development initiatives by generating high-quality leads from LinkedIn and other digital channels.

If you're passionate about digital marketing, skilled in crafting impactful campaigns, and have a knack for understanding B2B customer needs, this role is perfect for you.

• B2B Lead Generation: Strategically use LinkedIn Sales Navigator to identify and engage with potential clients across industries like healthcare, manufacturing, retail, oil & gas, and smart cities.
• Campaign Management: Develop and execute targeted LinkedIn campaigns to generate qualified leads aligned with Swaran Soft's service offerings.
• Content Strategy: Collaborate with the marketing team to create engaging content, including personalized messages, posts, and follow-ups, to attract decision-makers and influencers.
• Market Research: Analyze industry trends, competitor activities, and target audience behaviors to optimize lead generation strategies.
• Data Management: Maintain and update lead databases, ensuring accuracy and timely follow-up for sales conversions.
• Performance Analysis: Track campaign performance metrics, prepare insightful reports, and suggest actionable improvements to meet lead generation targets.
  

• Education: Bachelor's degree in Marketing, Business, or related fields.
• Experience: 2-4 years in digital marketing with a focus on B2B lead generation.
• Expertise in Tools: Proficiency in LinkedIn Sales Navigator is mandatory; familiarity with CRM tools like HubSpot or Odoo is a plus.
• Strong Communication: Excellent written and verbal communication skills to create compelling outreach campaigns.
• Analytical Mindset: Ability to interpret data, analyze campaign results, and suggest data-driven strategies.
• Industry Knowledge: Familiarity with industries like healthcare, retail, manufacturing, and smart cities is an added advantage.
  

• Professional Growth: Be a part of a fast-growing company where your ideas matter, and innovation is celebrated.
• Diverse Opportunities: Work with globally recognized brands like Honda, Panasonic, and Delhi Metro, across various industries.
• Collaborative Culture: Thrive in an environment where teamwork, learning, and excellence are highly valued.
• Flexibility: Locations in Raipur and Gurugram, offering a blend of career growth and work-life balance.
• Mentorship: Directly work under and learn from experienced professionals, including our IT Sales Manager.
• Competitive Benefits: Attractive salary, performance incentives, and opportunities for upskilling through in-house training programs.
  

Easy Apply or Send your resume to [email protected] with the subject line: Digital Marketing Expert – Lead Generation.

Join us at Swaran Soft and be a part of the digital transformation journey that’s shaping the future for global enterprises.

Let’s grow together.