Lead - Demand Planning & Growth
Swiggy
Date: 1 day ago
City: Bengaluru, Karnataka
Contract type: Full time
Key Responsibilities
- Merchandising Strategy & Storefront Optimization:
- Develop and execute a comprehensive on-site merchandising strategy that aligns with B2B customer needs, sales goals, and market trends.
- Manage product categorization, on-site search optimization, and implement effective cross-sell/up-sell strategies to increase Average Order Value (AOV).
- Utilize data to analyze user behavior, conversion funnels, and customer journeys.
- Identify friction points and opportunities for optimization; design and implement A/B tests to improve key metrics like clickthrough rate, conversion rate and user engagement.
- Marketing & CRM Campaign Management:
- Design, launch, and manage end-to-end digital marketing campaigns across various channels to drive traffic and engage.
- Lead the strategy and execution of all CRM campaigns (email, SMS, push notifications) to acquire, drive repeat purchases, and reduce churn.
- Develop customer segmentation strategies to deliver personalized marketing messages, offers, and content.
- Monitor and report on campaign performance against key metrics (CAC, ROI, LTV), providing actionable insights for continuous improvement.
- Promotions, Deals & App Engagement:
- Plan, configure, and execute a promotional calendar, including deals, volume-based discounts, and exclusive offers tailored for different B2B customer segments.
- Manage the implementation of all promotional activities on mobile app, ensuring a seamless user experience.
- Develop and run app-exclusive campaigns to drive downloads, user activation, and repeat usage.
- Storefront Maintenance & Creative Oversight:
- Oversee the day-to-day maintenance and health of the B2B eCommerce storefront and app, ensuring product information is accurate, pricing is correct, banners are current, and all site functionalities are working flawlessly.
- Collaborate with design teams or external agencies to brief and develop compelling creative assets (banners, ad copy, email templates, landing pages).
- Perform quality control (QC) on all creative and copy, ensuring it is on-brand, error-free, and optimized for the intended channel and audience before deployment.
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