Lead Assistant Manager

Job Description : The Paid Social Media Manager owns all strategic planning and campaign execution involving paid social media campaigns. This position is both strategic and tactical, requiring the individual to independently generate insights for the campaigns in his/her scope and implement campaigns to meet and exceed the campaign objective. The Manager serves as the primary point of contact for the client and internal media teams he/she supports for all items regarding paid social media. The Manager will provide expertise in optimization strategies and guidance on best practices related to client communications and internal strategy.

We will rely on the Manager to provide thought leadership, and build strong relationships, both internally and externally, with our valued clients and partners. Manager will have a direct line of communication to senior members of the team reporting to the Media Director.

Manager must possess a strong work ethic, creative thinking and problem solving, and a high attention to detail. He/she must be curious about media performance drivers and enjoy working with passionate/dedicated SMEs.

Key Responsibilities

• Deep experience within paid social platforms – specifically Meta (Facebook/Instagram) and LinkedIn. Experience across other paid social platforms including Pinterest, Reddit, Twitter/X, Snapchat and TikTok
• Execute, manage, and optimize paid social media campaigns (e.g. auction and reach/frequency buying types, multiple campaign objectives, audience-based buying, remarketing, etc.) to meet or surpass campaign goals
• Develop, grow, and maintain client and partner relationships
• Manage multiple campaigns across a variety of platforms, clients and products at the same time
• Assist with creating proposals for new business or organic growth (ex: provide strategies and tactics; forecast spend and reach, etc.)
• Work with account managers to develop client decks and status reports
• Partner with Analytics team on campaign measurement; share reporting and insights with clients detailing performance, campaign optimizations, and new opportunities
• Work within DSPs, DMPs, or any ad buying platforms (thetradedesk, DV360, preferred) a plus.
• Troubleshoot issues and oversee campaign QA process
• Attend and participate in client meetings, lead paid social discussion
• Understand and effectively communicate EXLs value prop
• Stay up to date with changes in paid social supply chain and ad tech
• Participate in forecasting exercises for clients and senior management
  
  

Qualifications

• 5+ years of experience in directly managing and optimizing paid social campaigns
• Understanding of ad ops tasks related to paid social buying
• 4+ years of experience working directly in Meta
• 2+ years in a paid social lead role, internal management and client facing
• Proficiency in Excel required. Experience in Google Analytics, Tableau a plus.
• Complete understanding of the paid social supply chain
• Experience in paid social within insurance and financial serve clients is a plus